Award-winning Case Study For Travel Planet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Travel Planet”, or large enterprises, they have established a Facebook page for advertising and promotion. “Travel Planet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Travel Planet” through the method of adspy!

Travel Planet Facebook ad Introduction by ad spy method

“Travel Planet” introduction:bd. Stefan cel Mare 182, of. 203 Office: 022 850 800 Mobile: 078 850 800 / 079 406 295

“Travel Planet” Facebook ads last run:2020-02-17 09:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Travel Planet” ads data to help “Travel Planet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Travel Planet”. In this report, we analyze in detail the best ad cases of “Travel Planet”.

Travel Planet Top3 Ads Case Study:

Advertisers Travel Planet Travel Planet Travel Planet
Ad title Travel Planet Travel Planet Travel Planet
Ad text  #Grecia, HALKIDIKI EARLY BOOKING 2020 Vacanțe de la 215 Eur cu transport inclus! Plecare d...  #THASSOS - изумруд Эгейского моря! Раннее Бронирование 2020 Автобусные туры от 270 евро / чел!... #Bulgaria, SUNNY BEACH - Odihnă perfectă de la 129 Eur/ ALL Inclusive cu EB 2020 Cazare din 01...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 27 8 5

Travel Planet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Travel Planet” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Travel Planet” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Travel Planet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Travel Planet Travel Planet Travel Planet
Ad text   #Grecia, HALKIDIKI EARLY BOOKING 2020 Vacanțe de la 215 Eur cu transport inclus! Plecare d...   #THASSOS - изумруд Эгейского моря! Раннее Бронирование 2020 Автобусные туры от 270 евро / чел!...  #Bulgaria, SUNNY BEACH - Odihnă perfectă de la 129 Eur/ ALL Inclusive cu EB 2020 Cazare din 01...
Ad type  other  other  other
Ad word count 1348  1301  1100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Travel Planet”, the text type used is other to obtain the best ad performance. “Travel Planet” can use this copy style more. On the other hand, “Travel Planet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Travel Planet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Travel Planet” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Travel Planet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Travel Planet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Travel Planet” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Travel Planet”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Travel Planet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Travel Planet” ad case study report

If you want to check the best ad case study of other advertisers related to “Travel Planet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Travel Planet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.