Award-winning Case Study For Travel Masters By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Travel Masters”, or large enterprises, they have established a Facebook page for advertising and promotion. “Travel Masters” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Travel Masters” through the method of adspy!

Travel Masters Facebook ad Introduction by ad spy method

“Travel Masters” introduction:Travel & Cruise Specialists & National Excellence Award Winners - call 1800 672 988

“Travel Masters” Facebook ads last run:2020-02-21 21:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Travel Masters” ads data to help “Travel Masters” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Travel Masters”. In this report, we analyze in detail the best ad cases of “Travel Masters”.

Travel Masters Top3 Ads Case Study:

Advertisers Travel Masters Travel Masters Travel Masters
Ad title Ponant Explorer Series - Expedition Cruise Showcase Travel Masters Photos from Travel Masters's post
Ad text JOIN TRAVEL MASTERS AT PONANT’S EXCLUSIVE FREE EVENT SHOWCASING THEIR EXPEDITION CRUISES! NORTH KOREA – The Hermit Kingdom Awakens! **DUE TO A LAST MINUTE CANCELLATION, WE STILL HAVE SPA... Today saw the conclusion of yet another successful Harbin Ice & Snow Festival Tour. 19 lucky tra...
Ad format Image Carousel Carousel
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 6 days
Like 12 2 44

Travel Masters Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Travel Masters” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Travel Masters” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Travel Masters” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ponant Explorer Series - Expedition Cruise Showcase Travel Masters Photos from Travel Masters's post
Ad text  JOIN TRAVEL MASTERS AT PONANT’S EXCLUSIVE FREE EVENT SHOWCASING THEIR EXPEDITION CRUISES!  NORTH KOREA – The Hermit Kingdom Awakens! **DUE TO A LAST MINUTE CANCELLATION, WE STILL HAVE SPA...  Today saw the conclusion of yet another successful Harbin Ice & Snow Festival Tour. 19 lucky tra...
Ad type  other  other  other
Ad word count 90  1905  743

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Travel Masters”, the text type used is other to obtain the best ad performance. “Travel Masters” can use this copy style more. On the other hand, “Travel Masters” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Travel Masters” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Travel Masters” are:BUY_TICKETS,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Travel Masters” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Travel Masters” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Travel Masters” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Travel Masters”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Travel Masters” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Travel Masters” ad case study report

If you want to check the best ad case study of other advertisers related to “Travel Masters”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Travel Masters”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.