Award-winning Case Study For TRAVEL INSIDER By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TRAVEL INSIDER”, or large enterprises, they have established a Facebook page for advertising and promotion. “TRAVEL INSIDER” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TRAVEL INSIDER” through the method of adspy!

TRAVEL INSIDER Facebook ad Introduction by ad spy method

“TRAVEL INSIDER” introduction:INSIDER is great journalism about what passionate people actually want to know.

“TRAVEL INSIDER” Facebook ads last run:2020-02-17 07:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TRAVEL INSIDER” ads data to help “TRAVEL INSIDER” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TRAVEL INSIDER”. In this report, we analyze in detail the best ad cases of “TRAVEL INSIDER”.

TRAVEL INSIDER Top3 Ads Case Study:

 1st2nd3rd
Advertisers TRAVEL INSIDER TRAVEL INSIDER TRAVEL INSIDER
Ad title United is launching a New York to DC shuttle with a new plane that only has 50 seats and looks more like a private jet Nutella is sending one lucky chocolate lover and their friend on a free 4-night trip to Italy Disappointing photos show what 21 famous US attractions look like in real life
Ad text The New York to Washington corridor has many options for traveling between the two cities. United... Nutella is giving fans a chance to win a five-day trip to Milan, Italy. The company is also givin... Disappointing photos show what 21 famous US attractions look like in real life:
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other Media/News Company
Duration 1 days 1 days 388 days
Like 105 732 1060

TRAVEL INSIDER Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TRAVEL INSIDER” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TRAVEL INSIDER” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TRAVEL INSIDER” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title United is launching a New York to DC shuttle with a new plane that only has 50 seats and looks more like a private jet Nutella is sending one lucky chocolate lover and their friend on a free 4-night trip to Italy Disappointing photos show what 21 famous US attractions look like in real life
Ad text  The New York to Washington corridor has many options for traveling between the two cities. United...  Nutella is giving fans a chance to win a five-day trip to Milan, Italy. The company is also givin...  Disappointing photos show what 21 famous US attractions look like in real life:
Ad type  other  other  other
Ad word count 147  138  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TRAVEL INSIDER”, the text type used is other to obtain the best ad performance. “TRAVEL INSIDER” can use this copy style more. On the other hand, “TRAVEL INSIDER” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TRAVEL INSIDER” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “TRAVEL INSIDER” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “TRAVEL INSIDER” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TRAVEL INSIDER” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TRAVEL INSIDER” top 3 ads schedules are: 1 days,1 days, and 388 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TRAVEL INSIDER”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“TRAVEL INSIDER” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TRAVEL INSIDER” ad case study report

If you want to check the best ad case study of other advertisers related to “TRAVEL INSIDER”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TRAVEL INSIDER”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.