Award-winning Case Study For Travel Channel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Travel Channel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Travel Channel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Travel Channel” through the method of adspy!

Travel Channel Facebook ad Introduction by ad spy method

“Travel Channel” introduction:The official Facebook page of Travel Channel (US). Travel moves you!

“Travel Channel” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Travel Channel” ads data to help “Travel Channel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Travel Channel”. In this report, we analyze in detail the best ad cases of “Travel Channel”.

Travel Channel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Travel Channel Travel Channel Travel Channel
Ad title Spring Break Escape Spring Break Escape Travel Channel
Ad text We're giving you a chance to win $10,000 CASH for a Spring Break Escape! We're giving you a chance to win $10,000 CASH for a Spring Break Escape! Never miss an episode of your favorite Travel Channel shows. Get the free Travel Channel GO app n...
CTA type SIGN_UP SIGN_UP WATCH_MORE
Ad format Image Image Carousel
Categories other other other
Duration 1 days 5 days 3 days
Like 282 220 224

Travel Channel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Travel Channel” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Travel Channel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Travel Channel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Spring Break Escape Spring Break Escape Travel Channel
Ad text  We're giving you a chance to win $10,000 CASH for a Spring Break Escape!  We're giving you a chance to win $10,000 CASH for a Spring Break Escape!  Never miss an episode of your favorite Travel Channel shows. Get the free Travel Channel GO app n...
Ad type  other  other  other
Ad word count 72  72  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Travel Channel”, the text type used is other to obtain the best ad performance. “Travel Channel” can use this copy style more. On the other hand, “Travel Channel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Travel Channel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Travel Channel” are:SIGN_UP,SIGN_UP,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Travel Channel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Travel Channel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Travel Channel” top 3 ads schedules are: 1 days,5 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Travel Channel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Travel Channel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Travel Channel” ad case study report

If you want to check the best ad case study of other advertisers related to “Travel Channel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Travel Channel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.