Award-winning Case Study For Travel Active By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Travel Active”, or large enterprises, they have established a Facebook page for advertising and promotion. “Travel Active” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Travel Active” through the method of adspy!

Travel Active Facebook ad Introduction by ad spy method

“Travel Active” introduction:Travel Active wil zo veel mogelijk mensen de kans geven een andere cultuur van binnenuit te leren kennen door een internationaal avontuur aan te gaan. Dream. Explore. Discover!

“Travel Active” Facebook ads last run:2020-02-17 06:36:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Travel Active” ads data to help “Travel Active” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Travel Active”. In this report, we analyze in detail the best ad cases of “Travel Active”.

Travel Active Top3 Ads Case Study:

 1st2nd3rd
Advertisers Travel Active Travel Active Travel Active
Ad title Photos from Travel Active's post Photos from Travel Active's post N/A
Ad text Ons Summercamp programma is het perfecte programma om in 2019 een onvergetelijke zomer te beleven... Ben jij op zoek naar een leerzame en uitdagende stage in het buitenland? Dan hebben wij de perfec... N/A
CTA type N/A N/A N/A
Ad format Carousel Carousel N/A
Categories Travel Agency Travel Agency other
Duration 8 days 1 days N/A
Like 6 38 N/A

Travel Active Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Travel Active” top 3 ads are: Carousel,Carousel, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Travel Active” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Travel Active” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Travel Active's post Photos from Travel Active's post N/A
Ad text  Ons Summercamp programma is het perfecte programma om in 2019 een onvergetelijke zomer te beleven...  Ben jij op zoek naar een leerzame en uitdagende stage in het buitenland? Dan hebben wij de perfec...  N/A
Ad type  other  other  other
Ad word count 234  369  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Travel Active”, the text type used is other to obtain the best ad performance. “Travel Active” can use this copy style more. On the other hand, “Travel Active” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Travel Active” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Travel Active” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Travel Active” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Travel Active” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Travel Active” top 3 ads schedules are: 8 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Travel Active”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Travel Active” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Travel Active” ad case study report

If you want to check the best ad case study of other advertisers related to “Travel Active”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Travel Active”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.