Award-winning Case Study For Transport for London By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Transport for London”, or large enterprises, they have established a Facebook page for advertising and promotion. “Transport for London” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Transport for London” through the method of adspy!

Transport for London Facebook ad Introduction by ad spy method

“Transport for London” introduction:Welcome to our official page for news about the Capital’s transport network

“Transport for London” Facebook ads last run:2020-02-17 06:44:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Transport for London” ads data to help “Transport for London” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Transport for London”. In this report, we analyze in detail the best ad cases of “Transport for London”.

Transport for London Top3 Ads Case Study:

Advertisers Transport for London Transport for London Transport for London
Ad title Transport for London Transport for London Report it to stop it
Ad text See where your journey will take you when you leave the car at home. Walk, Cycle and Discover If you've experienced unwanted sexual behaviour on public transport, text what, when and where to... If you've experienced unwanted sexual behaviour on public transport, text what, when and where to...
Ad format Video Video Video
Categories Government Organization Government Organization Government Organization
Duration 8 days 6 days 175 days
Like 591 0 171

Transport for London Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Transport for London” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Transport for London” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Transport for London” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Transport for London Transport for London Report it to stop it
Ad text  See where your journey will take you when you leave the car at home. Walk, Cycle and Discover  If you've experienced unwanted sexual behaviour on public transport, text what, when and where to...  If you've experienced unwanted sexual behaviour on public transport, text what, when and where to...
Ad type  other  other  other
Ad word count 93  122  152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Transport for London”, the text type used is other to obtain the best ad performance. “Transport for London” can use this copy style more. On the other hand, “Transport for London” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Transport for London” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Transport for London” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Transport for London” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Transport for London” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Transport for London” top 3 ads schedules are: 8 days,6 days, and 175 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Transport for London”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Transport for London” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Transport for London” ad case study report

If you want to check the best ad case study of other advertisers related to “Transport for London”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Transport for London”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.