Award-winning Case Study For TPG Telecom By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TPG Telecom”, or large enterprises, they have established a Facebook page for advertising and promotion. “TPG Telecom” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TPG Telecom” through the method of adspy!

TPG Telecom Facebook ad Introduction by ad spy method

“TPG Telecom” introduction:Our people, products, network assets and innovation have enabled us to provide our customers with reliable, cost-effective communications.

“TPG Telecom” Facebook ads last run:2020-02-16 00:33:11

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TPG Telecom” ads data to help “TPG Telecom” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TPG Telecom”. In this report, we analyze in detail the best ad cases of “TPG Telecom”.

TPG Telecom Top3 Ads Case Study:

Advertisers TPG Telecom TPG Telecom TPG Telecom
Ad title Go Faster with TPG NBN TPG TPG Fibre to the Building
Ad text Why TPG NBN? Because whether you want to go fast or superfast, we offer 3 flexible speed options ... Deciding who to go with for NBN? Find out more about how you can Go Faster with TPG NBN. You don't have to wait for the NBN.
Ad format Image Carousel Image
Categories other other other
Duration 7 days 13 days 4 days
Like 55 84 31

TPG Telecom Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TPG Telecom” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TPG Telecom” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TPG Telecom” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Go Faster with TPG NBN TPG TPG Fibre to the Building
Ad text  Why TPG NBN? Because whether you want to go fast or superfast, we offer 3 flexible speed options ...  Deciding who to go with for NBN? Find out more about how you can Go Faster with TPG NBN.  You don't have to wait for the NBN.
Ad type  other  other  other
Ad word count 154  88  35

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TPG Telecom”, the text type used is other to obtain the best ad performance. “TPG Telecom” can use this copy style more. On the other hand, “TPG Telecom” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TPG Telecom” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “TPG Telecom” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “TPG Telecom” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TPG Telecom” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TPG Telecom” top 3 ads schedules are: 7 days,13 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TPG Telecom”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“TPG Telecom” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TPG Telecom” ad case study report

If you want to check the best ad case study of other advertisers related to “TPG Telecom”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TPG Telecom”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.