Award-winning Case Study For Toyota USA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Toyota USA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Toyota USA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Toyota USA” through the method of adspy!

Toyota USA Facebook ad Introduction by ad spy method

“Toyota USA” introduction:Welcome to the Toyota USA official Facebook page. We value your opinions, please join us.

“Toyota USA” Facebook ads last run:2019-05-09 01:02:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Toyota USA” ads data to help “Toyota USA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Toyota USA”. In this report, we analyze in detail the best ad cases of “Toyota USA”.

Toyota USA Top3 Ads Case Study:

Advertisers Toyota USA Toyota USA Toyota USA
Ad title Toyota USA 2019 Highlander 2020 RAV4 Hybrid
Ad text Get around any neighborhood in style. Highlander亮眼的車身,讓您全家成為眾人焦點。 RAV4 Hybrid ,無論到哪都強勁有力
Ad format Carousel Image Video
Categories other other other
Duration 1 days 110 days 49 days
Like 167 138 506

Toyota USA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Toyota USA” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Toyota USA” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Toyota USA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Toyota USA 2019 Highlander 2020 RAV4 Hybrid
Ad text  Get around any neighborhood in style.  Highlander亮眼的車身,讓您全家成為眾人焦點。  RAV4 Hybrid ,無論到哪都強勁有力
Ad type  other  other  other
Ad word count 37  27  22

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Toyota USA”, the text type used is other to obtain the best ad performance. “Toyota USA” can use this copy style more. On the other hand, “Toyota USA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Toyota USA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Toyota USA” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Toyota USA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Toyota USA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Toyota USA” top 3 ads schedules are: 1 days,110 days, and 49 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Toyota USA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Toyota USA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Toyota USA” ad case study report

If you want to check the best ad case study of other advertisers related to “Toyota USA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Toyota USA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.