Award-winning Case Study For Towne BMW By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Towne BMW”, or large enterprises, they have established a Facebook page for advertising and promotion. “Towne BMW” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Towne BMW” through the method of adspy!

Towne BMW Facebook ad Introduction by ad spy method

“Towne BMW” introduction:If you're in the market for a new BMW, Towne BMW is the place to start and end your search. We carry an excellent selection of 330i, 530i, and X1 models to choose from, as well as a stellar range of certified pre-owned BMWs.

“Towne BMW” Facebook ads last run:2020-02-03 19:02:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Towne BMW” ads data to help “Towne BMW” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Towne BMW”. In this report, we analyze in detail the best ad cases of “Towne BMW”.

Towne BMW Top3 Ads Case Study:

Advertisers Towne BMW Towne BMW Towne BMW
Ad title Schedule your service today! Schedule your service today! Schedule your service today!
Ad text With BMW trained technicians and original BMW parts, Towne BMW can give your vehicle the ultimate... Delaying your vehicle's service is never a good idea. Book a service appointment at Towne BMW tod... Expert care is hard to find. But Towne BMW has you covered. Book a service appointment today to m...
Ad format Image Image Image
Categories Automotive Repair Shop Automotive Repair Shop Automotive Repair Shop
Duration 81 days 78 days 78 days
Like 6 0 0

Towne BMW Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Towne BMW” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Towne BMW” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Towne BMW” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Schedule your service today! Schedule your service today! Schedule your service today!
Ad text  With BMW trained technicians and original BMW parts, Towne BMW can give your vehicle the ultimate...  Delaying your vehicle's service is never a good idea. Book a service appointment at Towne BMW tod...  Expert care is hard to find. But Towne BMW has you covered. Book a service appointment today to m...
Ad type  other  other  other
Ad word count 162  140  152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Towne BMW”, the text type used is other to obtain the best ad performance. “Towne BMW” can use this copy style more. On the other hand, “Towne BMW” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Towne BMW” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Towne BMW” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Towne BMW” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Towne BMW” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Towne BMW” top 3 ads schedules are: 81 days,78 days, and 78 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Towne BMW”‘s top 1 ad duration is 81 days. Every advertisement has a life cycle.
“Towne BMW” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Towne BMW” ad case study report

If you want to check the best ad case study of other advertisers related to “Towne BMW”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Towne BMW”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.