Award-winning Case Study For Town Square By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Town Square”, or large enterprises, they have established a Facebook page for advertising and promotion. “Town Square” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Town Square” through the method of adspy!

Town Square Facebook ad Introduction by ad spy method

“Town Square” introduction:Town Square is an exceptional metropolis that is a destination in itself - Live life at your price.

“Town Square” Facebook ads last run:2020-02-16 12:37:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Town Square” ads data to help “Town Square” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Town Square”. In this report, we analyze in detail the best ad cases of “Town Square”.

Town Square Top3 Ads Case Study:

Advertisers Town Square Town Square Town Square
Ad title Town Square Town Square Countdown to 2020 with us this New Year's Eve!
Ad text Be at the centre of it all with the release of Park Views, located in the heart of Town Square Du... Be at the centre of it all with the release of Park Views, located in the heart of Town Square Dubai Countdown to 2020 with us this New Year's Eve! With fireworks, parades, free family entertainment...
Ad format Video Carousel Video
Categories other other other
Duration 2 days 1 days 2 days
Like 598 397 595

Town Square Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Town Square” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Town Square” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Town Square” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Town Square Town Square Countdown to 2020 with us this New Year's Eve!
Ad text  Be at the centre of it all with the release of Park Views, located in the heart of Town Square Du...  Be at the centre of it all with the release of Park Views, located in the heart of Town Square Dubai  Countdown to 2020 with us this New Year's Eve! With fireworks, parades, free family entertainment...
Ad type  other  other  other
Ad word count 186  100  331

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Town Square”, the text type used is other to obtain the best ad performance. “Town Square” can use this copy style more. On the other hand, “Town Square” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Town Square” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Town Square” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Town Square” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Town Square” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Town Square” top 3 ads schedules are: 2 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Town Square”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Town Square” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Town Square” ad case study report

If you want to check the best ad case study of other advertisers related to “Town Square”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Town Square”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.