Award-winning Case Study For Tots To Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tots To Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tots To Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tots To Travel” through the method of adspy!

Tots To Travel Facebook ad Introduction by ad spy method

“Tots To Travel” provides stylish, handpicked holiday homes, villas & resorts fully-equipped for families with under-5s

“Tots To Travel” Facebook ads last run:2020-02-17 09:00:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tots To Travel” ads data to help “Tots To Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tots To Travel”. In this report, we analyze in detail the best ad cases of “Tots To Travel”.

Tots To Travel Top3 Ads Case Study:

Advertisers Tots To Travel Tots To Travel Tots To Travel
Ad title ✅✅✅✅✅ ☀️Family Friendly Spain☀️ ✅✅✅✅✅
Ad text Stress free family friendly holidays in Tenerife  Costa del Sol 7 nights £500 for family of 4 ️ Last minute May getaways 1 bedroom self caterin... Stress-free family friendly holidays in Tenerife
Ad format Image Image Image
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 1 days
Like 3 114 1

Tots To Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tots To Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tots To Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tots To Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ✅✅✅✅✅ ☀️Family Friendly Spain☀️ ✅✅✅✅✅
Ad text  Stress free family friendly holidays in Tenerife   Costa del Sol 7 nights £500 for family of 4 ️ Last minute May getaways 1 bedroom self caterin...  Stress-free family friendly holidays in Tenerife
Ad type  other  other  other
Ad word count 48  153  48

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tots To Travel”, the text type used is other to obtain the best ad performance. “Tots To Travel” can use this copy style more. On the other hand, “Tots To Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tots To Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tots To Travel” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Tots To Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tots To Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tots To Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tots To Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tots To Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tots To Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Tots To Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tots To Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.