Award-winning Case Study For Topas Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Topas Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Topas Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Topas Travel” through the method of adspy!

Topas Travel Facebook ad Introduction by ad spy method

“Topas Travel” introduction:Danmarks førende inden for aktive rejser. Siden 1973 har vi sendt aktive rejsende ud i verden. I dag har vi mere end 80 forskellige aktive grupperejser i 30 lande. Find inspiration her på Facebook eller læs mere på

“Topas Travel” Facebook ads last run:2020-02-17 09:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Topas Travel” ads data to help “Topas Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Topas Travel”. In this report, we analyze in detail the best ad cases of “Topas Travel”.

Topas Travel Top3 Ads Case Study:

Advertisers Topas Travel Topas Travel Topas Travel
Ad title Rejser til Italien | Vandring i Dolomitterne Italien | Aktive ferier i hele Italien Sydamerika
Ad text Vandring med sætere og bjergtinder i den UNESCO-beskyttede bjergkæde Dolomitterne. Nyd den uberør... VIDSTE DU? Italien er det land i verden med den længste UNESCO-liste. Italien har mere end 50 be... FOKUS PÅ SYDAMERIKA Drømmer du om at rejse til Sydamerika? Til inspiration kan du her læse om h...
Ad format Image Image Image
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 7 days
Like 0 32 12

Topas Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Topas Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Topas Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Topas Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rejser til Italien | Vandring i Dolomitterne Italien | Aktive ferier i hele Italien Sydamerika
Ad text  Vandring med sætere og bjergtinder i den UNESCO-beskyttede bjergkæde Dolomitterne. Nyd den uberør...  VIDSTE DU? Italien er det land i verden med den længste UNESCO-liste. Italien har mere end 50 be...  FOKUS PÅ SYDAMERIKA Drømmer du om at rejse til Sydamerika? Til inspiration kan du her læse om h...
Ad type  other  other  other
Ad word count 272  387  262

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Topas Travel”, the text type used is other to obtain the best ad performance. “Topas Travel” can use this copy style more. On the other hand, “Topas Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Topas Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Topas Travel” are:WATCH_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Topas Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Topas Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Topas Travel” top 3 ads schedules are: 1 days,1 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Topas Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Topas Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Topas Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Topas Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Topas Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.