Award-winning Case Study For Tootsie Roll By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tootsie Roll”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tootsie Roll” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tootsie Roll” through the method of adspy!

Tootsie Roll Facebook ad Introduction by ad spy method

“Tootsie Roll” introduction:More than 62 million Tootsie Roll candies are produced each day - Chicago, IL!

“Tootsie Roll” Facebook ads last run:2020-02-17 07:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tootsie Roll” ads data to help “Tootsie Roll” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tootsie Roll”. In this report, we analyze in detail the best ad cases of “Tootsie Roll”.

Tootsie Roll Top3 Ads Case Study:

Advertisers Tootsie Roll Tootsie Roll Tootsie Roll
Ad title Tootsie Roll Tootsie Roll Tootsie Roll
Ad text If you’re a fan of our classic Fruit Chews, then you’ve got to try our Fruit Chew Mini Bites! Th... Sour Apple on the outside with bubble gum on the inside? We’ll take 1000. #BlowPops #SourApple ... Tootsie Rolls are can bank on it! #RollWithIt
Ad format Video Video Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 1 days 29 days
Like 0 0 419

Tootsie Roll Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tootsie Roll” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tootsie Roll” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tootsie Roll” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tootsie Roll Tootsie Roll Tootsie Roll
Ad text  If you’re a fan of our classic Fruit Chews, then you’ve got to try our Fruit Chew Mini Bites! Th...  Sour Apple on the outside with bubble gum on the inside? We’ll take 1000. #BlowPops #SourApple ...  Tootsie Rolls are can bank on it! #RollWithIt
Ad type  other  other  other
Ad word count 245  104  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tootsie Roll”, the text type used is other to obtain the best ad performance. “Tootsie Roll” can use this copy style more. On the other hand, “Tootsie Roll” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tootsie Roll” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tootsie Roll” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Tootsie Roll” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tootsie Roll” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tootsie Roll” top 3 ads schedules are: 1 days,1 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tootsie Roll”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tootsie Roll” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tootsie Roll” ad case study report

If you want to check the best ad case study of other advertisers related to “Tootsie Roll”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tootsie Roll”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.