Award-winning Case Study For Tomb Raider By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tomb Raider”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tomb Raider” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tomb Raider” through the method of adspy!

Tomb Raider Facebook ad Introduction by ad spy method

“Tomb Raider” introduction:ESRB Rating: MATURE with Blood and Gore, Intense Violence, Strong Language. The Official Tomb Raider Facebook page.

“Tomb Raider” Facebook ads last run:2020-02-19 21:30:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tomb Raider” ads data to help “Tomb Raider” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tomb Raider”. In this report, we analyze in detail the best ad cases of “Tomb Raider”.

Tomb Raider Top3 Ads Case Study:

Advertisers Tomb Raider Tomb Raider Tomb Raider
Ad title On Sale Now! On Sale Now! Get it now before the sale ends.
Ad text More tombs. More puzzles. More Tomb Raider. Shadow of the Tomb Raider Season Pass, now 33% off fo... Go on an epic jungle adventure in Shadow of the Tomb Raider. Now up to 50% off for a limited time. Explore, traverse, and solve puzzles in the latest action packed Tomb Raider. Available now for 5...
Ad format Image Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 1 days 2 days 2 days
Like 28 12 244

Tomb Raider Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tomb Raider” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tomb Raider” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tomb Raider” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title On Sale Now! On Sale Now! Get it now before the sale ends.
Ad text  More tombs. More puzzles. More Tomb Raider. Shadow of the Tomb Raider Season Pass, now 33% off fo...  Go on an epic jungle adventure in Shadow of the Tomb Raider. Now up to 50% off for a limited time.  Explore, traverse, and solve puzzles in the latest action packed Tomb Raider. Available now for 5...
Ad type  other  other  other
Ad word count 114  98  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tomb Raider”, the text type used is other to obtain the best ad performance. “Tomb Raider” can use this copy style more. On the other hand, “Tomb Raider” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tomb Raider” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tomb Raider” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Tomb Raider” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tomb Raider” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tomb Raider” top 3 ads schedules are: 1 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tomb Raider”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tomb Raider” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tomb Raider” ad case study report

If you want to check the best ad case study of other advertisers related to “Tomb Raider”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tomb Raider”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.