Award-winning Case Study For Tom Wood Volkswagen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tom Wood Volkswagen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tom Wood Volkswagen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tom Wood Volkswagen” through the method of adspy!

Tom Wood Volkswagen Facebook ad Introduction by ad spy method

“Tom Wood Volkswagen” introduction:Tom Wood Volkswagen is your place in Indianapolis Indiana for new and pre-owned Volkswagen sales and service!

“Tom Wood Volkswagen” Facebook ads last run:2020-02-17 06:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tom Wood Volkswagen” ads data to help “Tom Wood Volkswagen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tom Wood Volkswagen”. In this report, we analyze in detail the best ad cases of “Tom Wood Volkswagen”.

Tom Wood Volkswagen Top3 Ads Case Study:

Advertisers Tom Wood Volkswagen Tom Wood Volkswagen Tom Wood Volkswagen
Ad title Tom Wood Volkswagen Tom Wood Volkswagen Tom Wood Volkswagen
Ad text We stock an incredible selection of Volkswagen models to elevate your daily drives. Explore our i... Join our Winning Sales Team This is an outstanding opportunity to start a rewarding career in au... Sign Then Drive! SO easy to get into your new VW. Great lease rates on '19 Jetta S, '19 Tiguan S,...
Ad format Carousel Image Others
Categories Car Dealership Car Dealership Car Dealership
Duration 14 days 2 days 1 days
Like 0 10 0

Tom Wood Volkswagen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tom Wood Volkswagen” top 3 ads are: Carousel,Image, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tom Wood Volkswagen” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tom Wood Volkswagen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tom Wood Volkswagen Tom Wood Volkswagen Tom Wood Volkswagen
Ad text  We stock an incredible selection of Volkswagen models to elevate your daily drives. Explore our i...  Join our Winning Sales Team This is an outstanding opportunity to start a rewarding career in au...  Sign Then Drive! SO easy to get into your new VW. Great lease rates on '19 Jetta S, '19 Tiguan S,...
Ad type  other  other  other
Ad word count 165  373  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tom Wood Volkswagen”, the text type used is other to obtain the best ad performance. “Tom Wood Volkswagen” can use this copy style more. On the other hand, “Tom Wood Volkswagen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tom Wood Volkswagen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tom Wood Volkswagen” are:SHOP_NOW,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Tom Wood Volkswagen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tom Wood Volkswagen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tom Wood Volkswagen” top 3 ads schedules are: 14 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tom Wood Volkswagen”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Tom Wood Volkswagen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tom Wood Volkswagen” ad case study report

If you want to check the best ad case study of other advertisers related to “Tom Wood Volkswagen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tom Wood Volkswagen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.