Award-winning Case Study For Tom's Guide France By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tom's Guide France”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tom's Guide France” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tom's Guide France” through the method of adspy!

Tom's Guide France Facebook ad Introduction by ad spy method

“Tom's Guide France” introduction:Des journalistes passionnés, une communauté accro aux débats animés... Rejoignez les 4 millions d’internautes qui nous lisent tous les mois ! www.tomsguide.fr

“Tom's Guide France” Facebook ads last run:2020-02-21 05:42:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tom's Guide France” ads data to help “Tom's Guide France” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tom's Guide France”. In this report, we analyze in detail the best ad cases of “Tom's Guide France”.

Tom's Guide France Top3 Ads Case Study:

 1st2nd3rd
Advertisers Tom's Guide France Tom's Guide France Tom's Guide France
Ad title Le Lenovo Smart Display enfin en France ! Vite, profitez des offres incontournables DELL Super-héros : 34 films à venir d'ici 2021
Ad text Oubliez les autres enceintes intelligentes. Trouvez le PC portable DELL qu'il vous faut... au meilleur prix ! Lequel attendez-vous le plus ?
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Website Website Website
Duration 2 days 1 days 1 days
Like 0 1 23

Tom's Guide France Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tom's Guide France” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tom's Guide France” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tom's Guide France” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Le Lenovo Smart Display enfin en France ! Vite, profitez des offres incontournables DELL Super-héros : 34 films à venir d'ici 2021
Ad text  Oubliez les autres enceintes intelligentes.  Trouvez le PC portable DELL qu'il vous faut... au meilleur prix !  Lequel attendez-vous le plus ?
Ad type  other  other  other
Ad word count 43  65  30

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tom's Guide France”, the text type used is other to obtain the best ad performance. “Tom's Guide France” can use this copy style more. On the other hand, “Tom's Guide France” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tom's Guide France” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tom's Guide France” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Tom's Guide France” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tom's Guide France” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tom's Guide France” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tom's Guide France”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Tom's Guide France” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tom's Guide France” ad case study report

If you want to check the best ad case study of other advertisers related to “Tom's Guide France”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tom's Guide France”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.