Award-winning Case Study For Time Out Hong Kong By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Time Out Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “Time Out Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Time Out Hong Kong” through the method of adspy!

Time Out Hong Kong Facebook ad Introduction by ad spy method

“Time Out Hong Kong” introduction:Everything you need to know about Hong Kong, in English and Chinese, from the the city’s best restaurants and bars to the latest events, gigs, art exhibitions and more. English: http://www.timeout.com/hk 繁體中文: https://www.timeout.com.hk

“Time Out Hong Kong” Facebook ads last run:2020-02-17 09:44:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Time Out Hong Kong” ads data to help “Time Out Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Time Out Hong Kong”. In this report, we analyze in detail the best ad cases of “Time Out Hong Kong”.

Time Out Hong Kong Top3 Ads Case Study:

 1st2nd3rd
Advertisers Time Out Hong Kong Time Out Hong Kong Time Out Hong Kong
Ad title Johnnie Walker gets a new look from fashion maverick Richard Malone The perfect wine for every occasion this summer Wynn Launches ‘Wynn – Garden of Earthly Delights’ Art Exhibition
Ad text Walking into a new decade with Johnnie Walker’s limited edition design from fashion designer Rich... With all the great wines available in Hong Kong, it can be hard to find the right bottle for the ... ‘Wynn – Garden of Earthly Delights’ showcases global art treasures in Macau
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 2 days 1 days 5 days
Like 505 405 366

Time Out Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Time Out Hong Kong” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Time Out Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Time Out Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Johnnie Walker gets a new look from fashion maverick Richard Malone The perfect wine for every occasion this summer Wynn Launches ‘Wynn – Garden of Earthly Delights’ Art Exhibition
Ad text  Walking into a new decade with Johnnie Walker’s limited edition design from fashion designer Rich...  With all the great wines available in Hong Kong, it can be hard to find the right bottle for the ...  ‘Wynn – Garden of Earthly Delights’ showcases global art treasures in Macau
Ad type  other  other  other
Ad word count 163  219  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Time Out Hong Kong”, the text type used is other to obtain the best ad performance. “Time Out Hong Kong” can use this copy style more. On the other hand, “Time Out Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Time Out Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Time Out Hong Kong” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Time Out Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Time Out Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Time Out Hong Kong” top 3 ads schedules are: 2 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Time Out Hong Kong”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Time Out Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Time Out Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “Time Out Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Time Out Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.