Award-winning Case Study For Tilley Endurables By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tilley Endurables”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tilley Endurables” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tilley Endurables” through the method of adspy!

Tilley Endurables Facebook ad Introduction by ad spy method

“Tilley Endurables” introduction:Welcome to the official Tilley Endurables facebook page! Bienvenue sur la page officielle Tilley Endurables sur Facebook! www.tilley.com

“Tilley Endurables” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tilley Endurables” ads data to help “Tilley Endurables” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tilley Endurables”. In this report, we analyze in detail the best ad cases of “Tilley Endurables”.

Tilley Endurables Top3 Ads Case Study:

 1st2nd3rd
Advertisers Tilley Endurables Tilley Endurables Tilley Endurables
Ad title TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley
Ad text Wool felt fedora. Made in Canada and guaranteed for life + get free shipping on your order! Wool felt fedora. Stay warm in cool weather. Made in Canada. Wool felt fedora. Stay warm in cool weather. Guaranteed for life. Let the giving begin. Free ship...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 385 357 288

Tilley Endurables Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tilley Endurables” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tilley Endurables” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tilley Endurables” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley TWF1 Montana Wool Felt Fedora - style, comfort & warmth | Tilley
Ad text  Wool felt fedora. Made in Canada and guaranteed for life + get free shipping on your order!  Wool felt fedora. Stay warm in cool weather. Made in Canada.  Wool felt fedora. Stay warm in cool weather. Guaranteed for life. Let the giving begin. Free ship...
Ad type  other  other  other
Ad word count 91  60  131

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tilley Endurables”, the text type used is other to obtain the best ad performance. “Tilley Endurables” can use this copy style more. On the other hand, “Tilley Endurables” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tilley Endurables” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tilley Endurables” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Tilley Endurables” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tilley Endurables” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tilley Endurables” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tilley Endurables”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tilley Endurables” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tilley Endurables” ad case study report

If you want to check the best ad case study of other advertisers related to “Tilley Endurables”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tilley Endurables”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.