Award-winning Case Study For Tiger Balm HK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tiger Balm HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tiger Balm HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tiger Balm HK” through the method of adspy!

Tiger Balm HK Facebook ad Introduction by ad spy method

“Tiger Balm HK” introduction:虎標為都市人面對生活上不同活動引致的疼痛不適找尋針對性的舒解方法

“Tiger Balm HK” Facebook ads last run:2020-01-24 20:24:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tiger Balm HK” ads data to help “Tiger Balm HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tiger Balm HK”. In this report, we analyze in detail the best ad cases of “Tiger Balm HK”.

Tiger Balm HK Top3 Ads Case Study:

Advertisers Tiger Balm HK Tiger Balm HK Tiger Balm HK
Ad title Tiger Balm HK Tiger Balm HK 时间线照片
Ad text 【虎標新春優惠】送你水拓畫燙金利是封🧧 派利是都有氣派過人?今年,虎標聯乘本地水墨畫家,利用「水拓法」為品牌設計出限量燙金利是封。利是封上除咗印拓出近年女士們最愛嘅雲石紋理,仲加上燙金如意點綴,... 【HKTV Mall 加推虎標 x 菠蘿油妹妹行李帶優惠】 由於反應熱烈,我地決定加推同菠蘿油妹妹聯乘嘅行李帶優惠,仲唔快D行動? 立即去HKTV Mall掃貨啦! 優惠日期:即日至2020年1... 【立即留言「Xmas Boost」🤶虎標提早送您聖誕x菠蘿油妹妹WhatsApp Sticker!】 菠蘿油妹妹同頸肩舒先生雖然忙住周圍飛,但一早就預備好驚喜聖誕禮物送比大家啦!只要留言「Xm...
Ad format Carousel Carousel Image
Categories other other other
Duration 11 days 12 days 6 days
Like 54 30 473

Tiger Balm HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tiger Balm HK” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tiger Balm HK” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tiger Balm HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tiger Balm HK Tiger Balm HK 时间线照片
Ad text  【虎標新春優惠】送你水拓畫燙金利是封🧧 派利是都有氣派過人?今年,虎標聯乘本地水墨畫家,利用「水拓法」為品牌設計出限量燙金利是封。利是封上除咗印拓出近年女士們最愛嘅雲石紋理,仲加上燙金如意點綴,...  【HKTV Mall 加推虎標 x 菠蘿油妹妹行李帶優惠】 由於反應熱烈,我地決定加推同菠蘿油妹妹聯乘嘅行李帶優惠,仲唔快D行動? 立即去HKTV Mall掃貨啦! 優惠日期:即日至2020年1...  【立即留言「Xmas Boost」🤶虎標提早送您聖誕x菠蘿油妹妹WhatsApp Sticker!】 菠蘿油妹妹同頸肩舒先生雖然忙住周圍飛,但一早就預備好驚喜聖誕禮物送比大家啦!只要留言「Xm...
Ad type  other  other  other
Ad word count 404  315  306

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tiger Balm HK”, the text type used is other to obtain the best ad performance. “Tiger Balm HK” can use this copy style more. On the other hand, “Tiger Balm HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tiger Balm HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tiger Balm HK” are:LEARN_MORE,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Tiger Balm HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tiger Balm HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tiger Balm HK” top 3 ads schedules are: 11 days,12 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tiger Balm HK”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Tiger Balm HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tiger Balm HK” ad case study report

If you want to check the best ad case study of other advertisers related to “Tiger Balm HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tiger Balm HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.