Award-winning Case Study For Thyme Maternity By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Thyme Maternity”, or large enterprises, they have established a Facebook page for advertising and promotion. “Thyme Maternity” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Thyme Maternity” through the method of adspy!

Thyme Maternity Facebook ad Introduction by ad spy method

“Thyme Maternity” introduction:We’re an international maternity fashion retailer dedicated to ensuring you look and feel your best during & after pregnancy.

“Thyme Maternity” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Thyme Maternity” ads data to help “Thyme Maternity” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Thyme Maternity”. In this report, we analyze in detail the best ad cases of “Thyme Maternity”.

Thyme Maternity Top3 Ads Case Study:

Advertisers Thyme Maternity Thyme Maternity Thyme Maternity
Ad title Thyme Perlimpinpin - Baby Bamboo Nightgown Join our free perks program Get the FREE Bumpfie app
Ad text All of this new was made for you ✨ GET 20% OFF on our maternity & nursing styles! Use code S20FB20P Free samples, coupons, special offers and more by joining our Bump Benefits program  Meet your new BFF! Get important and relevant information, articles, tips and must-knows about pr...
Ad format Carousel Image Image
Categories other other other
Duration 1 days 1 days 49 days
Like 0 1 134

Thyme Maternity Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Thyme Maternity” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Thyme Maternity” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Thyme Maternity” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Thyme Perlimpinpin - Baby Bamboo Nightgown Join our free perks program Get the FREE Bumpfie app
Ad text  All of this new was made for you ✨ GET 20% OFF on our maternity & nursing styles! Use code S20FB20P  Free samples, coupons, special offers and more by joining our Bump Benefits program  Meet your new BFF! Get important and relevant information, articles, tips and must-knows about pr...
Ad type  other  other  other
Ad word count 99  84  133

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Thyme Maternity”, the text type used is other to obtain the best ad performance. “Thyme Maternity” can use this copy style more. On the other hand, “Thyme Maternity” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Thyme Maternity” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Thyme Maternity” are:SHOP_NOW,SIGN_UP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Thyme Maternity” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Thyme Maternity” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Thyme Maternity” top 3 ads schedules are: 1 days,1 days, and 49 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Thyme Maternity”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Thyme Maternity” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Thyme Maternity” ad case study report

If you want to check the best ad case study of other advertisers related to “Thyme Maternity”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Thyme Maternity”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.