Award-winning Case Study For Thrive Causemetics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Thrive Causemetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Thrive Causemetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Thrive Causemetics” through the method of adspy!

Thrive Causemetics Facebook ad Introduction by ad spy method

“Thrive Causemetics” introduction:Beauty With a Purpose. For every product purchased, we donate to help a woman thrive.

“Thrive Causemetics” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Thrive Causemetics” ads data to help “Thrive Causemetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Thrive Causemetics”. In this report, we analyze in detail the best ad cases of “Thrive Causemetics”.

Thrive Causemetics Top3 Ads Case Study:

Advertisers Thrive Causemetics Thrive Causemetics Thrive Causemetics
Ad title Infinity Waterproof Eyeliner Eyeliner with Purpose Bleed-Proof | Lip Filler Lip Liner
Ad text A waterproof, smudge-proof eyeliner that’s a must-have in any beauty bag. Semi Permanent Micro Pigments™ keep this eyeliner on your eyes. Semi-Permanent Micropigment Technology™ delivers rich, hydrating color that’s clinically shown to...
Ad format Video Video Others
Categories other other Beauty/Cosmetics Company
Duration 1 days 46 days 583 days
Like 444 32530 14964

Thrive Causemetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Thrive Causemetics” top 3 ads are: Video,Video, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Thrive Causemetics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Thrive Causemetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Infinity Waterproof Eyeliner Eyeliner with Purpose Bleed-Proof | Lip Filler Lip Liner
Ad text  A waterproof, smudge-proof eyeliner that’s a must-have in any beauty bag.  Semi Permanent Micro Pigments™ keep this eyeliner on your eyes.  Semi-Permanent Micropigment Technology™ delivers rich, hydrating color that’s clinically shown to...
Ad type  other  other  other
Ad word count 73  63  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Thrive Causemetics”, the text type used is other to obtain the best ad performance. “Thrive Causemetics” can use this copy style more. On the other hand, “Thrive Causemetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Thrive Causemetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Thrive Causemetics” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Thrive Causemetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Thrive Causemetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Thrive Causemetics” top 3 ads schedules are: 1 days,46 days, and 583 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Thrive Causemetics”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Thrive Causemetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Thrive Causemetics” ad case study report

If you want to check the best ad case study of other advertisers related to “Thrive Causemetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Thrive Causemetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.