Award-winning Case Study For Thrillist Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Thrillist Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Thrillist Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Thrillist Travel” through the method of adspy!

Thrillist Travel Facebook ad Introduction by ad spy method

“Thrillist Travel” introduction:Thrillist means fun. We're eaters, drinkers, travelers, and doers. Life is for living, and that’s why we’re here. Today will be great.

“Thrillist Travel” Facebook ads last run:2020-02-23 18:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Thrillist Travel” ads data to help “Thrillist Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Thrillist Travel”. In this report, we analyze in detail the best ad cases of “Thrillist Travel”.

Thrillist Travel Top3 Ads Case Study:

Advertisers Thrillist Travel Thrillist Travel Thrillist Travel
Ad title This burrito is wrapped with a cheesy quesadilla || Fork Yeah This 32-pound boat holds $900 worth of seafood || Fork Yeah Villa Capri is one of Florida's most stunning mansions that's only steps away from the sandy Gulf Coast || Late Checkout
Ad text This burrito is wrapped with a cheesy quesadilla. This 32-pound boat holds $900 worth of seafood. Villa Capri is one of Florida's most stunning mansions that's only steps away from the sandy Gulf...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 799 1342 3

Thrillist Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Thrillist Travel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Thrillist Travel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Thrillist Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title This burrito is wrapped with a cheesy quesadilla || Fork Yeah This 32-pound boat holds $900 worth of seafood || Fork Yeah Villa Capri is one of Florida's most stunning mansions that's only steps away from the sandy Gulf Coast || Late Checkout
Ad text  This burrito is wrapped with a cheesy quesadilla.  This 32-pound boat holds $900 worth of seafood.  Villa Capri is one of Florida's most stunning mansions that's only steps away from the sandy Gulf...
Ad type  other  other  other
Ad word count 49  47  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Thrillist Travel”, the text type used is other to obtain the best ad performance. “Thrillist Travel” can use this copy style more. On the other hand, “Thrillist Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Thrillist Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Thrillist Travel” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Thrillist Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Thrillist Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Thrillist Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Thrillist Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Thrillist Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Thrillist Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Thrillist Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Thrillist Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.