Award-winning Case Study For Thornhill Park By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Thornhill Park”, or large enterprises, they have established a Facebook page for advertising and promotion. “Thornhill Park” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Thornhill Park” through the method of adspy!

Thornhill Park Facebook ad Introduction by ad spy method

“Thornhill Park” introduction:Thornhill Park will be an address of aspiration - a community that truly sets the benchmark for other neighbourhoods in the surrounding areas.

“Thornhill Park” Facebook ads last run:2020-02-15 19:00:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Thornhill Park” ads data to help “Thornhill Park” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Thornhill Park”. In this report, we analyze in detail the best ad cases of “Thornhill Park”.

Thornhill Park Top3 Ads Case Study:

Advertisers Thornhill Park Thornhill Park Thornhill Park
Ad title Thornhill Park Thornhill Park Thornhill Park
Ad text LIKE US to be the first to know about land releases, exclusive house & land packages, constructio... Melbourne's top builders at one of Melbourne's fastest selling projects. View exclusive house & l... LIKE US to be the first to know about land releases, exclusive house & land packages, constructio...
Ad format Image Carousel Image
Categories Real Estate Developer Real Estate Developer Real Estate Developer
Duration 38 days 38 days 38 days
Like 7 6 1

Thornhill Park Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Thornhill Park” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Thornhill Park” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Thornhill Park” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Thornhill Park Thornhill Park Thornhill Park
Ad text  LIKE US to be the first to know about land releases, exclusive house & land packages, constructio...  Melbourne's top builders at one of Melbourne's fastest selling projects. View exclusive house & l...  LIKE US to be the first to know about land releases, exclusive house & land packages, constructio...
Ad type  other  other  other
Ad word count 118  138  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Thornhill Park”, the text type used is other to obtain the best ad performance. “Thornhill Park” can use this copy style more. On the other hand, “Thornhill Park” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Thornhill Park” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Thornhill Park” are:LIKE_PAGE,LEARN_MORE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Thornhill Park” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Thornhill Park” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Thornhill Park” top 3 ads schedules are: 38 days,38 days, and 38 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Thornhill Park”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Thornhill Park” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Thornhill Park” ad case study report

If you want to check the best ad case study of other advertisers related to “Thornhill Park”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Thornhill Park”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.