Award-winning Case Study For This Is Philly By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “This Is Philly”, or large enterprises, they have established a Facebook page for advertising and promotion. “This Is Philly” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “This Is Philly” through the method of adspy!

This Is Philly Facebook ad Introduction by ad spy method

“This Is Philly” introduction:This is Philly is the authentic source for news, sports and fun to keep you connected to the only city that matters. We're from here.

“This Is Philly” Facebook ads last run:2020-02-21 07:52:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “This Is Philly” ads data to help “This Is Philly” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “This Is Philly”. In this report, we analyze in detail the best ad cases of “This Is Philly”.

This Is Philly Top3 Ads Case Study:

Advertisers This Is Philly This Is Philly This Is Philly
Ad title This Is Philly This Is Philly This Is Philly
Ad text The adorable animal cakes at this Philly bakery are *almost* too cute to eat! Keep Philly in you... She dreamed that one day her skeleton would hang in Philly’s creepiest museum. Now, her wish has ... Go after your dreams like nakey Gritty being chased by security. Keep Philly in your feed by li...
Ad format Video Video Image
Categories News & Media Website News & Media Website News & Media Website
Duration 1 days 26 days 25 days
Like 684 3071 2

This Is Philly Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “This Is Philly” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“This Is Philly” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “This Is Philly” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title This Is Philly This Is Philly This Is Philly
Ad text  The adorable animal cakes at this Philly bakery are *almost* too cute to eat! Keep Philly in you...  She dreamed that one day her skeleton would hang in Philly’s creepiest museum. Now, her wish has ...  Go after your dreams like nakey Gritty being chased by security. Keep Philly in your feed by li...
Ad type  other  other  other
Ad word count 129  159  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “This Is Philly”, the text type used is other to obtain the best ad performance. “This Is Philly” can use this copy style more. On the other hand, “This Is Philly” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “This Is Philly” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “This Is Philly” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “This Is Philly” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “This Is Philly” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “This Is Philly” top 3 ads schedules are: 1 days,26 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “This Is Philly”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“This Is Philly” should put ads in the best time period, so that ads get the most value in a limited time.

Related “This Is Philly” ad case study report

If you want to check the best ad case study of other advertisers related to “This Is Philly”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “This Is Philly”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.