Award-winning Case Study For The Yoga Couple By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Yoga Couple”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Yoga Couple” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Yoga Couple” through the method of adspy!

The Yoga Couple Facebook ad Introduction by ad spy method

“The Yoga Couple” introduction:Teachers of Self-realization and yoga.

“The Yoga Couple” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Yoga Couple” ads data to help “The Yoga Couple” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Yoga Couple”. In this report, we analyze in detail the best ad cases of “The Yoga Couple”.

The Yoga Couple Top3 Ads Case Study:

Advertisers The Yoga Couple The Yoga Couple The Yoga Couple
Ad title Mat and Ash (@theyogacouple) • Instagram photos and videos All Inclusive Hawaiian Soul Renewal Retreat Mat and Ash (@theyogacouple) • Instagram photos and videos
Ad text Continue to ask yourself in every new moment, “Am I living up to my potential right now?” It’s th... You're invited! If you are yearning to take a break from the busyness of life, to get lost in th... Please remember. This is the truth. It is not by chance you are reading this now. You are Divinel...
Ad format Image Video Image
Categories Public Figure Public Figure Public Figure
Duration 1 days 1 days 2 days
Like 0 23 0

The Yoga Couple Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Yoga Couple” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Yoga Couple” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Yoga Couple” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mat and Ash (@theyogacouple) • Instagram photos and videos All Inclusive Hawaiian Soul Renewal Retreat Mat and Ash (@theyogacouple) • Instagram photos and videos
Ad text  Continue to ask yourself in every new moment, “Am I living up to my potential right now?” It’s th...  You're invited! If you are yearning to take a break from the busyness of life, to get lost in th...  Please remember. This is the truth. It is not by chance you are reading this now. You are Divinel...
Ad type  other  other  other
Ad word count 1109  808  223

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Yoga Couple”, the text type used is other to obtain the best ad performance. “The Yoga Couple” can use this copy style more. On the other hand, “The Yoga Couple” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Yoga Couple” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “The Yoga Couple” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Yoga Couple” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Yoga Couple” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Yoga Couple”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Yoga Couple” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Yoga Couple” ad case study report

If you want to check the best ad case study of other advertisers related to “The Yoga Couple”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Yoga Couple”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.