Award-winning Case Study For The Who By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Who”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Who” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Who” through the method of adspy!

The Who Facebook ad Introduction by ad spy method

“The Who” introduction:

“The Who” Facebook ads last run:2020-01-24 18:33:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Who” ads data to help “The Who” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Who”. In this report, we analyze in detail the best ad cases of “The Who”.

The Who Top3 Ads Case Study:

Advertisers The Who The Who The Who
Ad title Celebrate St. Patrick's Day in Dublin, Ireland with The Who Best Keith Moon Performances: 20 Kit-Shattering Drum Highlights Motorpoint Arena, Nottingham | 3rd April 2020
Ad text Tommy, can you hear me? You can win a trip to Dublin to meet The Who! Front-row seats, airfare, a... Best Keith Moon Performances: 20 Kit-Shattering Drum Highlights - Who's coming Nottingham? Tickets for our show at Motorpoint Arena on Friday 3rd April are on sale...
Ad format Image Image Video
Categories other other other
Duration 1 days 4 days 1 days
Like 1741 6403 110

The Who Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Who” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Who” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Who” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Celebrate St. Patrick's Day in Dublin, Ireland with The Who Best Keith Moon Performances: 20 Kit-Shattering Drum Highlights Motorpoint Arena, Nottingham | 3rd April 2020
Ad text  Tommy, can you hear me? You can win a trip to Dublin to meet The Who! Front-row seats, airfare, a...  Best Keith Moon Performances: 20 Kit-Shattering Drum Highlights -  Who's coming Nottingham? Tickets for our show at Motorpoint Arena on Friday 3rd April are on sale...
Ad type  other  other  other
Ad word count 205  134  157

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Who”, the text type used is other to obtain the best ad performance. “The Who” can use this copy style more. On the other hand, “The Who” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Who” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Who” are:LEARN_MORE,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Who” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Who” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Who” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Who”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Who” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Who” ad case study report

If you want to check the best ad case study of other advertisers related to “The Who”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Who”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.