Award-winning Case Study For The White Owl By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The White Owl”, or large enterprises, they have established a Facebook page for advertising and promotion. “The White Owl” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The White Owl” through the method of adspy!

The White Owl Facebook ad Introduction by ad spy method

“The White Owl” introduction:see below

“The White Owl” Facebook ads last run:2020-02-21 11:00:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The White Owl” ads data to help “The White Owl” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The White Owl”. In this report, we analyze in detail the best ad cases of “The White Owl”.

The White Owl Top3 Ads Case Study:

Advertisers The White Owl The White Owl The White Owl
Ad title The White Owl The White Owl The White Owl
Ad text Get ready for the ultimate #ThursdayNight at your fave bar in the city! The White Owl invites y... #KaraokeWednesdays with KJ Brian at your favourite bar, The White Owl! Grab the mic and #Sing aw... KARAOKE the Work Stress Away. Singing away the stress is totally legit! Wednesday, 7PM onwards wi...
Ad format Image Image Image
Categories Pub Pub Pub
Duration 1 days 6 days 1 days
Like 52 27 223

The White Owl Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The White Owl” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The White Owl” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The White Owl” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The White Owl The White Owl The White Owl
Ad text  Get ready for the ultimate #ThursdayNight at your fave bar in the city! The White Owl invites y...  #KaraokeWednesdays with KJ Brian at your favourite bar, The White Owl! Grab the mic and #Sing aw...  KARAOKE the Work Stress Away. Singing away the stress is totally legit! Wednesday, 7PM onwards wi...
Ad type  other  other  other
Ad word count 421  358  329

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The White Owl”, the text type used is other to obtain the best ad performance. “The White Owl” can use this copy style more. On the other hand, “The White Owl” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The White Owl” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The White Owl” are:GET_DIRECTIONS,GET_DIRECTIONS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “The White Owl” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The White Owl” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The White Owl” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The White Owl”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The White Owl” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The White Owl” ad case study report

If you want to check the best ad case study of other advertisers related to “The White Owl”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The White Owl”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.