Award-winning Case Study For The Wharton School By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Wharton School”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Wharton School” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Wharton School” through the method of adspy!

The Wharton School Facebook ad Introduction by ad spy method

“The Wharton School” introduction:The Wharton School has a global reputation for excellence earned over more than a century of educating and empowering the best minds in business.

“The Wharton School” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Wharton School” ads data to help “The Wharton School” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Wharton School”. In this report, we analyze in detail the best ad cases of “The Wharton School”.

The Wharton School Top3 Ads Case Study:

Advertisers The Wharton School The Wharton School The Wharton School
Ad title MBA Deferred Admissions MBA Deferred Admissions MBA Deferred Admissions
Ad text Apply senior year. ➡️ Work 2–4 years. ➡️ Get a Wharton MBA. Learn how our MBA Advance Access Prog... Apply senior year. ➡️ Work 2–4 years. ➡️ Get a Wharton MBA. Learn how our MBA Advance Access Prog... Our MBA Advance Access Program gives college seniors a guaranteed pathway to a Wharton MBA after ...
Ad format Image Video Video
Categories other other other
Duration 3 days 1 days 1 days
Like 31 53 40

The Wharton School Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Wharton School” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Wharton School” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Wharton School” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MBA Deferred Admissions MBA Deferred Admissions MBA Deferred Admissions
Ad text  Apply senior year. ➡️ Work 2–4 years. ➡️ Get a Wharton MBA. Learn how our MBA Advance Access Prog...  Apply senior year. ➡️ Work 2–4 years. ➡️ Get a Wharton MBA. Learn how our MBA Advance Access Prog...  Our MBA Advance Access Program gives college seniors a guaranteed pathway to a Wharton MBA after ...
Ad type  other  other  other
Ad word count 123  123  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Wharton School”, the text type used is other to obtain the best ad performance. “The Wharton School” can use this copy style more. On the other hand, “The Wharton School” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Wharton School” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Wharton School” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “The Wharton School” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Wharton School” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Wharton School” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Wharton School”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“The Wharton School” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Wharton School” ad case study report

If you want to check the best ad case study of other advertisers related to “The Wharton School”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Wharton School”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.