Award-winning Case Study For The Well By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Well”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Well” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Well” through the method of adspy!

The Well Facebook ad Introduction by ad spy method

“The Well” introduction:Conveniently located in the heart of Camberwell, Camberwell Place is home to Coles, JB Hi-Fi, 30 specialty stores + over 350 undercover carbays!

“The Well” Facebook ads last run:2020-02-22 20:48:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Well” ads data to help “The Well” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Well”. In this report, we analyze in detail the best ad cases of “The Well”.

The Well Top3 Ads Case Study:

Advertisers The Well The Well The Well
Ad title Give Feedback And WIN! Camberwell Place Complete Our Survey To WIN!
Ad text Have you recently visited our centre? We'd love to hear your thoughts! Complete our survey and be... Delicious food that's perfect for sharing with that special somebun Check out the range of mouth... There are 4 x $1,000 gift cards to giveaway! Enter now by completing a quick survey to WIN this H...
Ad format Image Image Image
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 13 days 1 days 10 days
Like 0 0 2

The Well Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Well” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Well” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Well” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Give Feedback And WIN! Camberwell Place Complete Our Survey To WIN!
Ad text  Have you recently visited our centre? We'd love to hear your thoughts! Complete our survey and be...  Delicious food that's perfect for sharing with that special somebun Check out the range of mouth...  There are 4 x $1,000 gift cards to giveaway! Enter now by completing a quick survey to WIN this H...
Ad type  other  other  other
Ad word count 139  257  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Well”, the text type used is other to obtain the best ad performance. “The Well” can use this copy style more. On the other hand, “The Well” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Well” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Well” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Well” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Well” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Well” top 3 ads schedules are: 13 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Well”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“The Well” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Well” ad case study report

If you want to check the best ad case study of other advertisers related to “The Well”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Well”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.