Award-winning Case Study For The Weather Channel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Weather Channel”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Weather Channel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Weather Channel” through the method of adspy!

The Weather Channel Facebook ad Introduction by ad spy method

“The Weather Channel” introduction:The day's top weather stories and expert insights from the most trusted source in weather.

“The Weather Channel” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Weather Channel” ads data to help “The Weather Channel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Weather Channel”. In this report, we analyze in detail the best ad cases of “The Weather Channel”.

The Weather Channel Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Weather Channel The Weather Channel The Weather Channel
Ad title Fire and Heat in Your Home: Dos and Don'ts | The Weather Channel The Weather Channel. The Weather Channel
Ad text How to keep your home safe and warm this winter. दुनिया में सबसे ज्यादा डाउनलोड किया जाने वाला मौसम ऐप The world’s most downloaded weather app.
CTA type LEARN_MORE INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Image Image Image
Categories other Media/News Company Media/News Company
Duration 1 days 19 days 7 days
Like 94 2 161

The Weather Channel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Weather Channel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Weather Channel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Weather Channel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fire and Heat in Your Home: Dos and Don'ts | The Weather Channel The Weather Channel. The Weather Channel
Ad text  How to keep your home safe and warm this winter.  दुनिया में सबसे ज्यादा डाउनलोड किया जाने वाला मौसम ऐप  The world’s most downloaded weather app.
Ad type  other  other  other
Ad word count 48  53  40

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Weather Channel”, the text type used is other to obtain the best ad performance. “The Weather Channel” can use this copy style more. On the other hand, “The Weather Channel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Weather Channel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Weather Channel” are:LEARN_MORE,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Weather Channel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Weather Channel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Weather Channel” top 3 ads schedules are: 1 days,19 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Weather Channel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Weather Channel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Weather Channel” ad case study report

If you want to check the best ad case study of other advertisers related to “The Weather Channel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Weather Channel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.