Award-winning Case Study For The Walking Dead: No Man's Land By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Walking Dead: No Man's Land”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Walking Dead: No Man's Land” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Walking Dead: No Man's Land” through the method of adspy!

The Walking Dead: No Man's Land Facebook ad Introduction by ad spy method

“The Walking Dead: No Man's Land” introduction:The official mobile game of AMC’s The Walking Dead www.getnomansland.com

“The Walking Dead: No Man's Land” Facebook ads last run:2019-12-16 15:56:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Walking Dead: No Man's Land” ads data to help “The Walking Dead: No Man's Land” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Walking Dead: No Man's Land”. In this report, we analyze in detail the best ad cases of “The Walking Dead: No Man's Land”.

The Walking Dead: No Man's Land Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Walking Dead: No Man's Land The Walking Dead: No Man's Land The Walking Dead: No Man's Land
Ad title Hoardes of zombies are waiting! 🧟‍♂️ Who Survives? You Decide. Choose Your Team!
Ad text Can you survive the onslaught in the best zombie survival game? Every character has a different strength. Build a team capable of defeating the walkers! Fight the Dead, Fear the Living! Experience the Walking Dead world for yourself!
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Video Video Video
Categories other Video Game other
Duration 6 days 118 days 14 days
Like 135 135 469

The Walking Dead: No Man's Land Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Walking Dead: No Man's Land” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Walking Dead: No Man's Land” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Walking Dead: No Man's Land” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hoardes of zombies are waiting! 🧟‍♂️ Who Survives? You Decide. Choose Your Team!
Ad text  Can you survive the onslaught in the best zombie survival game?  Every character has a different strength. Build a team capable of defeating the walkers!  Fight the Dead, Fear the Living! Experience the Walking Dead world for yourself!
Ad type  other  other  other
Ad word count 63  88  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Walking Dead: No Man's Land”, the text type used is other to obtain the best ad performance. “The Walking Dead: No Man's Land” can use this copy style more. On the other hand, “The Walking Dead: No Man's Land” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Walking Dead: No Man's Land” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Walking Dead: No Man's Land” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “The Walking Dead: No Man's Land” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Walking Dead: No Man's Land” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Walking Dead: No Man's Land” top 3 ads schedules are: 6 days,118 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Walking Dead: No Man's Land”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“The Walking Dead: No Man's Land” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Walking Dead: No Man's Land” ad case study report

If you want to check the best ad case study of other advertisers related to “The Walking Dead: No Man's Land”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Walking Dead: No Man's Land”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.