Award-winning Case Study For The United Methodist Church By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The United Methodist Church”, or large enterprises, they have established a Facebook page for advertising and promotion. “The United Methodist Church” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The United Methodist Church” through the method of adspy!

The United Methodist Church Facebook ad Introduction by ad spy method

“The United Methodist Church” introduction:Open hearts. Open minds. Open doors. - The people of The United Methodist Church. Visit us at www.umc.org.

“The United Methodist Church” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The United Methodist Church” ads data to help “The United Methodist Church” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The United Methodist Church”. In this report, we analyze in detail the best ad cases of “The United Methodist Church”.

The United Methodist Church Top3 Ads Case Study:

 1st2nd3rd
Advertisers The United Methodist Church The United Methodist Church The United Methodist Church
Ad title The United Methodist Church The United Methodist La Iglesia Metodista
Ad text Making disciples of Jesus Christ for the transformation of the world. Making disciples of Jesus Christ for the transformation of the world. Making disciples of Jesus Christ for the transformation of the world.
CTA type LIKE_PAGE LIKE_PAGE LIKE_PAGE
Ad format Video Image Image
Categories other other other
Duration 19 days 7 days 2 days
Like 66230 12090 2408

The United Methodist Church Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The United Methodist Church” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The United Methodist Church” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The United Methodist Church” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The United Methodist Church The United Methodist La Iglesia Metodista
Ad text  Making disciples of Jesus Christ for the transformation of the world.  Making disciples of Jesus Christ for the transformation of the world.  Making disciples of Jesus Christ for the transformation of the world.
Ad type  other  other  other
Ad word count 69  69  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The United Methodist Church”, the text type used is other to obtain the best ad performance. “The United Methodist Church” can use this copy style more. On the other hand, “The United Methodist Church” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The United Methodist Church” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The United Methodist Church” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “The United Methodist Church” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The United Methodist Church” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The United Methodist Church” top 3 ads schedules are: 19 days,7 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The United Methodist Church”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“The United Methodist Church” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The United Methodist Church” ad case study report

If you want to check the best ad case study of other advertisers related to “The United Methodist Church”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The United Methodist Church”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.