Award-winning Case Study For The Toronto Star By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Toronto Star”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Toronto Star” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Toronto Star” through the method of adspy!

The Toronto Star Facebook ad Introduction by ad spy method

“The Toronto Star” introduction:This is the official Facebook page of and the Toronto Star, Canada's largest daily newspaper.

“The Toronto Star” Facebook ads last run:2020-01-24 18:32:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Toronto Star” ads data to help “The Toronto Star” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Toronto Star”. In this report, we analyze in detail the best ad cases of “The Toronto Star”.

The Toronto Star Top3 Ads Case Study:

Advertisers The Toronto Star The Toronto Star The Toronto Star
Ad title Sign up for Morning Headlines Sign up for Morning Headlines Sign up for Morning Headlines
Ad text Care about today’s top stories? There’s a newsletter for that: Care about today’s top stories? There’s a newsletter for that: Care about today’s top stories? There’s a newsletter for that:
Ad format Image Image Image
Categories other other other
Duration 78 days 90 days 43 days
Like 2307 427 924

The Toronto Star Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Toronto Star” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Toronto Star” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Toronto Star” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sign up for Morning Headlines Sign up for Morning Headlines Sign up for Morning Headlines
Ad text  Care about today’s top stories? There’s a newsletter for that:  Care about today’s top stories? There’s a newsletter for that:  Care about today’s top stories? There’s a newsletter for that:
Ad type  other  other  other
Ad word count 62  62  62

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Toronto Star”, the text type used is other to obtain the best ad performance. “The Toronto Star” can use this copy style more. On the other hand, “The Toronto Star” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Toronto Star” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Toronto Star” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Toronto Star” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Toronto Star” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Toronto Star” top 3 ads schedules are: 78 days,90 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Toronto Star”‘s top 1 ad duration is 78 days. Every advertisement has a life cycle.
“The Toronto Star” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Toronto Star” ad case study report

If you want to check the best ad case study of other advertisers related to “The Toronto Star”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Toronto Star”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.