Award-winning Case Study For The Thompson Tee By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Thompson Tee”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Thompson Tee” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Thompson Tee” through the method of adspy!

The Thompson Tee Facebook ad Introduction by ad spy method

“The Thompson Tee” introduction:A patented sweatproof undershirt that blocks underarm sweat & odor, providing the ultimate protection from wet marks, hyperhidrosis & yellow stains.

“The Thompson Tee” Facebook ads last run:2020-02-17 05:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Thompson Tee” ads data to help “The Thompson Tee” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Thompson Tee”. In this report, we analyze in detail the best ad cases of “The Thompson Tee”.

The Thompson Tee Top3 Ads Case Study:

Advertisers The Thompson Tee The Thompson Tee The Thompson Tee
Ad title Say Goodbye to Sweat Stains! Say Goodbye to Sweat Stains! Stop Sweat Marks With The Sweat Proof Thompson Tee $24.99 →
Ad text Tired of checking for sweat stains? Thompson Tee blocks 100% of pit stains from showing — guaran... Tired of checking for sweat stains? Thompson Tee blocks 100% of pit stains from showing — or you... Sweat marks suck, and they can ruin a moment, a presentation, an interview and even your self-con...
Ad format Video Video Video
Categories other Clothing Store Clothing Store
Duration 1 days 1 days 291 days
Like 22 8 63

The Thompson Tee Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Thompson Tee” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Thompson Tee” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Thompson Tee” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Say Goodbye to Sweat Stains! Say Goodbye to Sweat Stains! Stop Sweat Marks With The Sweat Proof Thompson Tee $24.99 →
Ad text  Tired of checking for sweat stains? Thompson Tee blocks 100% of pit stains from showing — guaran...  Tired of checking for sweat stains? Thompson Tee blocks 100% of pit stains from showing — or you...  Sweat marks suck, and they can ruin a moment, a presentation, an interview and even your self-con...
Ad type  other  other  other
Ad word count 102  110  194

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Thompson Tee”, the text type used is other to obtain the best ad performance. “The Thompson Tee” can use this copy style more. On the other hand, “The Thompson Tee” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Thompson Tee” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Thompson Tee” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Thompson Tee” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Thompson Tee” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Thompson Tee” top 3 ads schedules are: 1 days,1 days, and 291 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Thompson Tee”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Thompson Tee” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Thompson Tee” ad case study report

If you want to check the best ad case study of other advertisers related to “The Thompson Tee”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Thompson Tee”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.