Award-winning Case Study For The Sydney Fringe By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Sydney Fringe”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Sydney Fringe” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Sydney Fringe” through the method of adspy!

The Sydney Fringe Facebook ad Introduction by ad spy method

“The Sydney Fringe” introduction:

“The Sydney Fringe” Facebook ads last run:2020-02-21 11:50:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Sydney Fringe” ads data to help “The Sydney Fringe” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Sydney Fringe”. In this report, we analyze in detail the best ad cases of “The Sydney Fringe”.

The Sydney Fringe Top3 Ads Case Study:

Advertisers The Sydney Fringe The Sydney Fringe The Sydney Fringe
Ad title The Sydney Fringe Behind the Fringing - Who is Sydney Fringe? Artist Registrations OPEN one more week!
Ad text We're super excited about the way 2019 is shaping up. We have so many exciting things on the boil... We want you! Find out why you should be apart of the Decade of Fringe celebration in 2019. Kerri... Join the Decade of Fringe celebration in 2019! Artist Registrations close 31st March! Create your...
Ad format Image Video Image
Categories Social Service Social Service Social Service
Duration 7 days 3 days 1 days
Like 0 4 0

The Sydney Fringe Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Sydney Fringe” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Sydney Fringe” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Sydney Fringe” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Sydney Fringe Behind the Fringing - Who is Sydney Fringe? Artist Registrations OPEN one more week!
Ad text  We're super excited about the way 2019 is shaping up. We have so many exciting things on the boil...  We want you! Find out why you should be apart of the Decade of Fringe celebration in 2019. Kerri...  Join the Decade of Fringe celebration in 2019! Artist Registrations close 31st March! Create your...
Ad type  other  other  other
Ad word count 435  302  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Sydney Fringe”, the text type used is other to obtain the best ad performance. “The Sydney Fringe” can use this copy style more. On the other hand, “The Sydney Fringe” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Sydney Fringe” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Sydney Fringe” are:SIGN_UP,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Sydney Fringe” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Sydney Fringe” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Sydney Fringe” top 3 ads schedules are: 7 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Sydney Fringe”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“The Sydney Fringe” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Sydney Fringe” ad case study report

If you want to check the best ad case study of other advertisers related to “The Sydney Fringe”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Sydney Fringe”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.