Award-winning Case Study For The Swon Brothers By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Swon Brothers”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Swon Brothers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Swon Brothers” through the method of adspy!

The Swon Brothers Facebook ad Introduction by ad spy method

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“The Swon Brothers” Facebook ads last run:2020-02-20 20:58:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Swon Brothers” ads data to help “The Swon Brothers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Swon Brothers”. In this report, we analyze in detail the best ad cases of “The Swon Brothers”.

The Swon Brothers Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Swon Brothers The Swon Brothers The Swon Brothers
Ad title The Swon Brothers The Swon Brothers "Midnight Lovers" | Spotify
Ad text Lexington! Can't wait to see y'all at Lexington Village Theatre on Saturday. Who already has thei... Nashville! We're gonna be at The Cowan on Thursday, Nov. 29th and hope to see you there!! Tickets... Thanks to everyone listening!! Turn up our new single "Midnight Lovers" on Spotify and let us kno...
CTA type BUY_TICKETS EVENT_RSVP LISTEN_NOW
Ad format Image Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 3 days 1 days
Like 115 31 66

The Swon Brothers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Swon Brothers” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Swon Brothers” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Swon Brothers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Swon Brothers The Swon Brothers "Midnight Lovers" | Spotify
Ad text  Lexington! Can't wait to see y'all at Lexington Village Theatre on Saturday. Who already has thei...  Nashville! We're gonna be at The Cowan on Thursday, Nov. 29th and hope to see you there!! Tickets...  Thanks to everyone listening!! Turn up our new single "Midnight Lovers" on Spotify and let us kno...
Ad type  other  other  other
Ad word count 107  139  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Swon Brothers”, the text type used is other to obtain the best ad performance. “The Swon Brothers” can use this copy style more. On the other hand, “The Swon Brothers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Swon Brothers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Swon Brothers” are:BUY_TICKETS,EVENT_RSVP,LISTEN_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “The Swon Brothers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Swon Brothers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Swon Brothers” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Swon Brothers”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Swon Brothers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Swon Brothers” ad case study report

If you want to check the best ad case study of other advertisers related to “The Swon Brothers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Swon Brothers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.