Award-winning Case Study For The Swan Hotel & Spa, Lavenham By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Swan Hotel & Spa, Lavenham”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Swan Hotel & Spa, Lavenham” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Swan Hotel & Spa, Lavenham” through the method of adspy!

The Swan Hotel & Spa, Lavenham Facebook ad Introduction by ad spy method

“The Swan Hotel & Spa, Lavenham” introduction:'An enchanting hidden treasure'. Nestling in the Suffolk countryside, between Bury St. Edmunds and Sudbury, is The Swan Hotel in Lavenham, perhaps one of England's most iconic hotels.

“The Swan Hotel & Spa, Lavenham” Facebook ads last run:2020-02-21 17:24:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Swan Hotel & Spa, Lavenham” ads data to help “The Swan Hotel & Spa, Lavenham” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Swan Hotel & Spa, Lavenham”. In this report, we analyze in detail the best ad cases of “The Swan Hotel & Spa, Lavenham”.

The Swan Hotel & Spa, Lavenham Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Swan Hotel & Spa, Lavenham The Swan Hotel & Spa, Lavenham The Swan Hotel & Spa, Lavenham
Ad title The Swan Hotel & Spa, Lavenham The Swan Hotel & Spa, Lavenham Photos from The Swan Hotel & Spa, Lavenham's post
Ad text The Gainsborough Experience Book a one-night stay including dinner, bed & breakfast between 2nd ... Spring into Suffolk | 2nd January - 31st March | Must be booked by 31st January! Dine on us on y... REASONS TO BOOK DIRECT ONE TO BOOK DIRECT WITH US: Save up to £25 per night! TWO: Complimentary ...
CTA type LEARN_MORE MESSAGE_PAGE N/A
Ad format Carousel Image Carousel
Categories Hotel Hotel Hotel
Duration 71 days 5 days 22 days
Like 3 16 88

The Swan Hotel & Spa, Lavenham Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Swan Hotel & Spa, Lavenham” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Swan Hotel & Spa, Lavenham” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Swan Hotel & Spa, Lavenham” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Swan Hotel & Spa, Lavenham The Swan Hotel & Spa, Lavenham Photos from The Swan Hotel & Spa, Lavenham's post
Ad text  The Gainsborough Experience Book a one-night stay including dinner, bed & breakfast between 2nd ...  Spring into Suffolk | 2nd January - 31st March | Must be booked by 31st January! Dine on us on y...  REASONS TO BOOK DIRECT ONE TO BOOK DIRECT WITH US: Save up to £25 per night! TWO: Complimentary ...
Ad type  other  other  other
Ad word count 289  291  368

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Swan Hotel & Spa, Lavenham”, the text type used is other to obtain the best ad performance. “The Swan Hotel & Spa, Lavenham” can use this copy style more. On the other hand, “The Swan Hotel & Spa, Lavenham” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Swan Hotel & Spa, Lavenham” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Swan Hotel & Spa, Lavenham” are:LEARN_MORE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Swan Hotel & Spa, Lavenham” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Swan Hotel & Spa, Lavenham” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Swan Hotel & Spa, Lavenham” top 3 ads schedules are: 71 days,5 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Swan Hotel & Spa, Lavenham”‘s top 1 ad duration is 71 days. Every advertisement has a life cycle.
“The Swan Hotel & Spa, Lavenham” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Swan Hotel & Spa, Lavenham” ad case study report

If you want to check the best ad case study of other advertisers related to “The Swan Hotel & Spa, Lavenham”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Swan Hotel & Spa, Lavenham”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.