Award-winning Case Study For The Straits Times By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Straits Times”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Straits Times” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Straits Times” through the method of adspy!

The Straits Times Facebook ad Introduction by ad spy method

“The Straits Times” introduction:Singapore's most widely read newspaper. Read us online at and follow us on Twitter @STcom and on Instagram @Straits_Times.

“The Straits Times” Facebook ads last run:2020-02-17 04:16:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Straits Times” ads data to help “The Straits Times” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Straits Times”. In this report, we analyze in detail the best ad cases of “The Straits Times”.

The Straits Times Top3 Ads Case Study:

Advertisers The Straits Times The Straits Times The Straits Times
Ad title $0.99*/month for the first 3 months ST All-Digital Introductory Package The Straits Times All-Digital Package
Ad text Don't like to be tied down? You can now try out The Straits Times All-Digital at only $0.99*/mon... Read in-depth reports and explainers on the global health crisis and its impact on Singapore, Chi... Understand Singapore, Asia and the world. Only $0.99*/month. Enjoy almost 50% off on your first ...
Ad format Image Image Image
Categories other other other
Duration 4 days 5 days 12 days
Like 175 127 366

The Straits Times Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Straits Times” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Straits Times” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Straits Times” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $0.99*/month for the first 3 months ST All-Digital Introductory Package The Straits Times All-Digital Package
Ad text  Don't like to be tied down? You can now try out The Straits Times All-Digital at only $0.99*/mon...  Read in-depth reports and explainers on the global health crisis and its impact on Singapore, Chi...  Understand Singapore, Asia and the world. Only $0.99*/month. Enjoy almost 50% off on your first ...
Ad type  other  other  other
Ad word count 245  243  132

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Straits Times”, the text type used is other to obtain the best ad performance. “The Straits Times” can use this copy style more. On the other hand, “The Straits Times” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Straits Times” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Straits Times” are:SUBSCRIBE,SUBSCRIBE,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “The Straits Times” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Straits Times” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Straits Times” top 3 ads schedules are: 4 days,5 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Straits Times”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“The Straits Times” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Straits Times” ad case study report

If you want to check the best ad case study of other advertisers related to “The Straits Times”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Straits Times”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.