Award-winning Case Study For The Steel Woods By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Steel Woods”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Steel Woods” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Steel Woods” through the method of adspy!

The Steel Woods Facebook ad Introduction by ad spy method

“The Steel Woods” introduction:Southern Rock Music

“The Steel Woods” Facebook ads last run:2020-02-17 06:44:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Steel Woods” ads data to help “The Steel Woods” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Steel Woods”. In this report, we analyze in detail the best ad cases of “The Steel Woods”.

The Steel Woods Top3 Ads Case Study:

Advertisers The Steel Woods The Steel Woods The Steel Woods
Ad title The Steel Woods TICKETS Lincoln, NE The Steel Woods TICKETS Springfield, MO The Steel Woods | Blue Moose Tap House | 05.03.19
Ad text Lincoln! We are at Bourbon Theatre on May 18. Pick up your tickets now! Springfield! We are playing MidnightRodeo Bar on May 17 with Read Southall Band! Get your tickets... Iowa City! We'll be playing at Blue Moose Tap House on Friday, May 3rd! Grab your tickets now!
Ad format Video Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 1 days 5 days
Like 165 56 14

The Steel Woods Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Steel Woods” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Steel Woods” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Steel Woods” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Steel Woods TICKETS Lincoln, NE The Steel Woods TICKETS Springfield, MO The Steel Woods | Blue Moose Tap House | 05.03.19
Ad text  Lincoln! We are at Bourbon Theatre on May 18. Pick up your tickets now!  Springfield! We are playing MidnightRodeo Bar on May 17 with Read Southall Band! Get your tickets...  Iowa City! We'll be playing at Blue Moose Tap House on Friday, May 3rd! Grab your tickets now!
Ad type  other  other  other
Ad word count 71  102  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Steel Woods”, the text type used is other to obtain the best ad performance. “The Steel Woods” can use this copy style more. On the other hand, “The Steel Woods” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Steel Woods” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Steel Woods” are:LEARN_MORE,LEARN_MORE,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Steel Woods” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Steel Woods” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Steel Woods” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Steel Woods”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Steel Woods” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Steel Woods” ad case study report

If you want to check the best ad case study of other advertisers related to “The Steel Woods”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Steel Woods”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.