Award-winning Case Study For The Star Sydney By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Star Sydney”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Star Sydney” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Star Sydney” through the method of adspy!

The Star Sydney Facebook ad Introduction by ad spy method

“The Star Sydney” introduction:Welcome to official Facebook page of The Star Sydney: Australia's premier place to play. Guests must be aged 18 years or over to enter the casino. Think! About your choices. Call Gambling Help 1800 85 858

“The Star Sydney” Facebook ads last run:2020-02-22 22:44:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Star Sydney” ads data to help “The Star Sydney” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Star Sydney”. In this report, we analyze in detail the best ad cases of “The Star Sydney”.

The Star Sydney Top3 Ads Case Study:

Advertisers The Star Sydney The Star Sydney The Star Sydney
Ad title Chance To Win Share $40,000 Cash Join The Star Club Today Members Cash Jackpot
Ad text You have the chance to WIN a share of $40,000* cash with Table Treasure Barrel! 2 winners will ta... Get more by becoming a Member of The Star Club We're giving new Members over $500 in special vou... As a Member of The Star Club you have the chance to win a minimum of $10,000 CASH every week simp...
Ad format Image Video Video
Categories other other other
Duration 4 days 1 days 2 days
Like 6 73 1

The Star Sydney Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Star Sydney” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Star Sydney” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Star Sydney” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chance To Win Share $40,000 Cash Join The Star Club Today Members Cash Jackpot
Ad text  You have the chance to WIN a share of $40,000* cash with Table Treasure Barrel! 2 winners will ta...  Get more by becoming a Member of The Star Club We're giving new Members over $500 in special vou...  As a Member of The Star Club you have the chance to win a minimum of $10,000 CASH every week simp...
Ad type  other  other  other
Ad word count 380  166  457

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Star Sydney”, the text type used is other to obtain the best ad performance. “The Star Sydney” can use this copy style more. On the other hand, “The Star Sydney” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Star Sydney” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Star Sydney” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Star Sydney” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Star Sydney” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Star Sydney” top 3 ads schedules are: 4 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Star Sydney”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“The Star Sydney” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Star Sydney” ad case study report

If you want to check the best ad case study of other advertisers related to “The Star Sydney”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Star Sydney”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.