Award-winning Case Study For The Scotch Kitchen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Scotch Kitchen”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Scotch Kitchen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Scotch Kitchen” through the method of adspy!

The Scotch Kitchen Facebook ad Introduction by ad spy method

“The Scotch Kitchen” introduction:Quality Meat Scotland is the public body that promotes the PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad, as well as Scottish quality assured pork products under the Specially Selected Pork banner.

“The Scotch Kitchen” Facebook ads last run:2020-01-24 18:25:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Scotch Kitchen” ads data to help “The Scotch Kitchen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Scotch Kitchen”. In this report, we analyze in detail the best ad cases of “The Scotch Kitchen”.

The Scotch Kitchen Top3 Ads Case Study:

Advertisers The Scotch Kitchen The Scotch Kitchen The Scotch Kitchen
Ad title The Scotch Kitchen The Scotch Kitchen The Scotch Kitchen
Ad text Add Scotch Beef PGI to your Burns Night celebrations. Never sure what to do with your beef leftovers? Well, we've got the answer – Scotch Beef Goulash.... Bored of the same old midweek meals? Check out our foodie portal and shake up your menu. After al...
Ad format Carousel Image Image
Categories other Food & Beverage Food & Beverage
Duration 1 days 1 days 1 days
Like 147 121 75

The Scotch Kitchen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Scotch Kitchen” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Scotch Kitchen” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Scotch Kitchen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Scotch Kitchen The Scotch Kitchen The Scotch Kitchen
Ad text  Add Scotch Beef PGI to your Burns Night celebrations.  Never sure what to do with your beef leftovers? Well, we've got the answer – Scotch Beef Goulash....  Bored of the same old midweek meals? Check out our foodie portal and shake up your menu. After al...
Ad type  other  other  other
Ad word count 53  168  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Scotch Kitchen”, the text type used is other to obtain the best ad performance. “The Scotch Kitchen” can use this copy style more. On the other hand, “The Scotch Kitchen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Scotch Kitchen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Scotch Kitchen” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Scotch Kitchen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Scotch Kitchen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Scotch Kitchen” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Scotch Kitchen”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Scotch Kitchen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Scotch Kitchen” ad case study report

If you want to check the best ad case study of other advertisers related to “The Scotch Kitchen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Scotch Kitchen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.