Award-winning Case Study For The Salsa Foundation By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Salsa Foundation”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Salsa Foundation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Salsa Foundation” through the method of adspy!

The Salsa Foundation Facebook ad Introduction by ad spy method

“The Salsa Foundation” introduction:FREE BEGINNER SALSA CLASSES EVERY WED AND THUR 6pm at 600 Little Collins St. Look for the aqua green building! Parking onsite $4

“The Salsa Foundation” Facebook ads last run:2020-02-17 08:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Salsa Foundation” ads data to help “The Salsa Foundation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Salsa Foundation”. In this report, we analyze in detail the best ad cases of “The Salsa Foundation”.

The Salsa Foundation Top3 Ads Case Study:

Advertisers The Salsa Foundation The Salsa Foundation The Salsa Foundation
Ad title La Fiesta Salsa Bachata Party 1.5 Graduation Free Beginners Salsa Classes Free Beginners Bachata Class
Ad text Salsa and Bachata Party at La Fiesta this Friday night! Grab your tickets now! Free Beginners Salsa Classes every Wednesday and Thursday 6pm in Melbourne CBD! Book Now Absolute Beginners Bachata FREE Dance Class! Tuesday 30th April, 630pm - 730pm. Book Now!
Ad format Image Image Image
Categories Dance Studio Dance Studio Dance Studio
Duration 2 days 9 days 12 days
Like 3 1 0

The Salsa Foundation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Salsa Foundation” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Salsa Foundation” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Salsa Foundation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title La Fiesta Salsa Bachata Party 1.5 Graduation Free Beginners Salsa Classes Free Beginners Bachata Class
Ad text  Salsa and Bachata Party at La Fiesta this Friday night! Grab your tickets now!  Free Beginners Salsa Classes every Wednesday and Thursday 6pm in Melbourne CBD! Book Now  Absolute Beginners Bachata FREE Dance Class! Tuesday 30th April, 630pm - 730pm. Book Now!
Ad type  other  other  other
Ad word count 78  88  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Salsa Foundation”, the text type used is other to obtain the best ad performance. “The Salsa Foundation” can use this copy style more. On the other hand, “The Salsa Foundation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Salsa Foundation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Salsa Foundation” are:BUY_TICKETS,EVENT_RSVP,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “The Salsa Foundation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Salsa Foundation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Salsa Foundation” top 3 ads schedules are: 2 days,9 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Salsa Foundation”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“The Salsa Foundation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Salsa Foundation” ad case study report

If you want to check the best ad case study of other advertisers related to “The Salsa Foundation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Salsa Foundation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.