Award-winning Case Study For The Rock Adventure Cruise By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Rock Adventure Cruise”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Rock Adventure Cruise” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Rock Adventure Cruise” through the method of adspy!

The Rock Adventure Cruise Facebook ad Introduction by ad spy method

“The Rock Adventure Cruise” introduction:Our overnight cruise in the Bay of Islands is perfect for the traveller who doesn't mind getting their Feet Wet! Plenty of time to socialise, chill out and watch the stunning scenery and wildlife. Buzz or Follow us on twitter @rocktheboatnz

“The Rock Adventure Cruise” Facebook ads last run:2020-02-14 07:52:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Rock Adventure Cruise” ads data to help “The Rock Adventure Cruise” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Rock Adventure Cruise”. In this report, we analyze in detail the best ad cases of “The Rock Adventure Cruise”.

The Rock Adventure Cruise Top3 Ads Case Study:

Advertisers The Rock Adventure Cruise The Rock Adventure Cruise The Rock Adventure Cruise
Ad title Фотографије са временске линије Photos du journal Timeline Photos
Ad text “This cruise is not a dress-up and be fancy kinds of cruise…”, It’s true. We’re not your typica... Laughter is the best medicine. Come join us at The Rock where there are waves of laughter going ... Grateful to have talented guests on board to serenade us. Have you got what it takes to take ov...
Ad format Image Image Image
Categories other other other
Duration 1 days 60 days 74 days
Like 25 16 19

The Rock Adventure Cruise Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Rock Adventure Cruise” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Rock Adventure Cruise” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Rock Adventure Cruise” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Фотографије са временске линије Photos du journal Timeline Photos
Ad text  “This cruise is not a dress-up and be fancy kinds of cruise…”, It’s true. We’re not your typica...  Laughter is the best medicine. Come join us at The Rock where there are waves of laughter going ...  Grateful to have talented guests on board to serenade us. Have you got what it takes to take ov...
Ad type  other  other  other
Ad word count 636  240  234

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Rock Adventure Cruise”, the text type used is other to obtain the best ad performance. “The Rock Adventure Cruise” can use this copy style more. On the other hand, “The Rock Adventure Cruise” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Rock Adventure Cruise” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Rock Adventure Cruise” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Rock Adventure Cruise” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Rock Adventure Cruise” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Rock Adventure Cruise” top 3 ads schedules are: 1 days,60 days, and 74 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Rock Adventure Cruise”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Rock Adventure Cruise” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Rock Adventure Cruise” ad case study report

If you want to check the best ad case study of other advertisers related to “The Rock Adventure Cruise”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Rock Adventure Cruise”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.