Award-winning Case Study For The Portland Clinic By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Portland Clinic”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Portland Clinic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Portland Clinic” through the method of adspy!

The Portland Clinic Facebook ad Introduction by ad spy method

“The Portland Clinic” introduction:A family of physicians with five multi-specialty clinics. Follow us for up-to-date local health info, health classes and clinic announcements.

“The Portland Clinic” Facebook ads last run:2020-02-21 12:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Portland Clinic” ads data to help “The Portland Clinic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Portland Clinic”. In this report, we analyze in detail the best ad cases of “The Portland Clinic”.

The Portland Clinic Top3 Ads Case Study:

Advertisers The Portland Clinic The Portland Clinic The Portland Clinic
Ad title Meet Our Doctors Meet Our Doctors Book an Appointment
Ad text Find the best primary care and specialty doctors in Portland! Book an appointment today at The Po... How you feel affects who you are, what you aspire to be, and what you can achieve. At The Portlan... Portland is our home, and we care about our communities. Find the best primary care or specialty ...
Ad format Image Image Image
Categories Internist (Internal Medicine) Internist (Internal Medicine) Internist (Internal Medicine)
Duration 46 days 46 days 46 days
Like 4 9 4

The Portland Clinic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Portland Clinic” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Portland Clinic” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Portland Clinic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Meet Our Doctors Meet Our Doctors Book an Appointment
Ad text  Find the best primary care and specialty doctors in Portland! Book an appointment today at The Po...  How you feel affects who you are, what you aspire to be, and what you can achieve. At The Portlan...  Portland is our home, and we care about our communities. Find the best primary care or specialty ...
Ad type  other  other  other
Ad word count 111  155  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Portland Clinic”, the text type used is other to obtain the best ad performance. “The Portland Clinic” can use this copy style more. On the other hand, “The Portland Clinic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Portland Clinic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Portland Clinic” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Portland Clinic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Portland Clinic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Portland Clinic” top 3 ads schedules are: 46 days,46 days, and 46 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Portland Clinic”‘s top 1 ad duration is 46 days. Every advertisement has a life cycle.
“The Portland Clinic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Portland Clinic” ad case study report

If you want to check the best ad case study of other advertisers related to “The Portland Clinic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Portland Clinic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.