Award-winning Case Study For The Piano Guys By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Piano Guys”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Piano Guys” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Piano Guys” through the method of adspy!

The Piano Guys Facebook ad Introduction by ad spy method

“The Piano Guys” introduction:

“The Piano Guys” Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Piano Guys” ads data to help “The Piano Guys” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Piano Guys”. In this report, we analyze in detail the best ad cases of “The Piano Guys”.

The Piano Guys Top3 Ads Case Study:

Advertisers The Piano Guys The Piano Guys The Piano Guys
Ad title "Let It Snow / Winter Wonderland" ❄️ CRAZY deals from now through Cyber Monday! Meet us in person!
Ad text NEW VIDEO! "Let It Snow / Winter Wonderland" mashup with over 800,000 Christmas lights! >>> https... THE 2019 TPG CHRISTMAS SALE IS HERE! Give nephew Jay or aunt May a thoughtful & original present... Hey! We're SO dang excited to see you! While you're perusing, why not pick up one of our All Ac...
Ad format Video Image Image
Categories other other Musician/Band
Duration 3 days 1 days 19 days
Like 9025 180 15

The Piano Guys Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Piano Guys” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Piano Guys” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Piano Guys” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title "Let It Snow / Winter Wonderland" ❄️ CRAZY deals from now through Cyber Monday! Meet us in person!
Ad text  NEW VIDEO! "Let It Snow / Winter Wonderland" mashup with over 800,000 Christmas lights! >>> https...  THE 2019 TPG CHRISTMAS SALE IS HERE! Give nephew Jay or aunt May a thoughtful & original present...  Hey! We're SO dang excited to see you! While you're perusing, why not pick up one of our All Ac...
Ad type  other  other  other
Ad word count 120  310  1055

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Piano Guys”, the text type used is other to obtain the best ad performance. “The Piano Guys” can use this copy style more. On the other hand, “The Piano Guys” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Piano Guys” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Piano Guys” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Piano Guys” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Piano Guys” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Piano Guys” top 3 ads schedules are: 3 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Piano Guys”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“The Piano Guys” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Piano Guys” ad case study report

If you want to check the best ad case study of other advertisers related to “The Piano Guys”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Piano Guys”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.