Award-winning Case Study For The Penthouse 8747 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Penthouse 8747”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Penthouse 8747” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Penthouse 8747” through the method of adspy!

The Penthouse 8747 Facebook ad Introduction by ad spy method

“The Penthouse 8747” introduction:Makati's main roof deck lounge. Taking you back to the 1930's. Soak up in the city and party late into the night as million lights sparkle above and below.

“The Penthouse 8747” Facebook ads last run:2020-02-14 07:58:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Penthouse 8747” ads data to help “The Penthouse 8747” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Penthouse 8747”. In this report, we analyze in detail the best ad cases of “The Penthouse 8747”.

The Penthouse 8747 Top3 Ads Case Study:

Advertisers The Penthouse 8747 The Penthouse 8747 The Penthouse 8747
Ad title The Penthouse 8747 The Penthouse 8747 (@thepenthouse8747) • Instagram photos and videos The Penthouse 8747 (@thepenthouse8747) • Instagram photos and videos
Ad text Experience classic Gatsby romance this Valentines up at the skyline view of Makati! Reserve your ... We’re kicking off our first concert ever with none other than True Faith! This legendary, Filipin... Get ready to Laugh Out Loud with us on August 11 (Saturday) because @penthousebythebay brings you...
Ad format Carousel Image Image
Categories Lounge N/A N/A
Duration 6 days 4 days 1 days
Like 0 0 0

The Penthouse 8747 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Penthouse 8747” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Penthouse 8747” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Penthouse 8747” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Penthouse 8747 The Penthouse 8747 (@thepenthouse8747) • Instagram photos and videos The Penthouse 8747 (@thepenthouse8747) • Instagram photos and videos
Ad text  Experience classic Gatsby romance this Valentines up at the skyline view of Makati! Reserve your ...  We’re kicking off our first concert ever with none other than True Faith! This legendary, Filipin...  Get ready to Laugh Out Loud with us on August 11 (Saturday) because @penthousebythebay brings you...
Ad type  other  other  other
Ad word count 301  377  590

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Penthouse 8747”, the text type used is other to obtain the best ad performance. “The Penthouse 8747” can use this copy style more. On the other hand, “The Penthouse 8747” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Penthouse 8747” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CALL_NOW” help “The Penthouse 8747” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Penthouse 8747” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Penthouse 8747” top 3 ads schedules are: 6 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Penthouse 8747”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“The Penthouse 8747” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Penthouse 8747” ad case study report

If you want to check the best ad case study of other advertisers related to “The Penthouse 8747”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Penthouse 8747”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.