Award-winning Case Study For The Penny Hoarder By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Penny Hoarder”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Penny Hoarder” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Penny Hoarder” through the method of adspy!

The Penny Hoarder Facebook ad Introduction by ad spy method

“The Penny Hoarder” introduction:We’re here to help you make and save more money.

“The Penny Hoarder” Facebook ads last run:2020-02-17 05:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Penny Hoarder” ads data to help “The Penny Hoarder” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Penny Hoarder”. In this report, we analyze in detail the best ad cases of “The Penny Hoarder”.

The Penny Hoarder Top3 Ads Case Study:

Advertisers The Penny Hoarder The Penny Hoarder The Penny Hoarder
Ad title 10 Lessons to Take From Millionaires Who Are Really Good With Money This Company Wants to Pay Off Everyone’s Credit Cards (if the Total is Under $100K) 6 Things to Do With Your Money Once Your Salary Reaches $70,000
Ad text It's time for some new money moves... We're sooo over credit card debt. Didn't know you were supposed to do that... 🤷‍♀️
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 39 days 19 days 22 days
Like 3878 569 6858

The Penny Hoarder Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Penny Hoarder” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Penny Hoarder” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Penny Hoarder” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 10 Lessons to Take From Millionaires Who Are Really Good With Money This Company Wants to Pay Off Everyone’s Credit Cards (if the Total is Under $100K) 6 Things to Do With Your Money Once Your Salary Reaches $70,000
Ad text  It's time for some new money moves...  We're sooo over credit card debt.  Didn't know you were supposed to do that... 🤷‍♀️
Ad type  other  other  other
Ad word count 37  33  48

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Penny Hoarder”, the text type used is other to obtain the best ad performance. “The Penny Hoarder” can use this copy style more. On the other hand, “The Penny Hoarder” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Penny Hoarder” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Penny Hoarder” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Penny Hoarder” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Penny Hoarder” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Penny Hoarder” top 3 ads schedules are: 39 days,19 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Penny Hoarder”‘s top 1 ad duration is 39 days. Every advertisement has a life cycle.
“The Penny Hoarder” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Penny Hoarder” ad case study report

If you want to check the best ad case study of other advertisers related to “The Penny Hoarder”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Penny Hoarder”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.