Award-winning Case Study For The On Button By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The On Button”, or large enterprises, they have established a Facebook page for advertising and promotion. “The On Button” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The On Button” through the method of adspy!

The On Button Facebook ad Introduction by ad spy method

“The On Button” introduction:I am the best selling author of the book LIFE CEO, a leading world authority on achieving Work-Life Balance for Business Owners, Entrepreneurs, Organisation Chiefs and their teams. I help them do less of their busy-work and start doing their LIFES WORK

“The On Button” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The On Button” ads data to help “The On Button” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The On Button”. In this report, we analyze in detail the best ad cases of “The On Button”.

The On Button Top3 Ads Case Study:

Advertisers The On Button The On Button The On Button
Ad title Timeline Photos Take The Scorecard NOW Timeline Photos
Ad text Super excited to be awarded Business Coach of the year. So proud of what my amazing wife Michell... Comparing your life to others? STOP! Find out if you are doing what matters most to YOU, with th... No.3 in Top 10 Podcast Interviews for 2018 Happy with that!
Ad format Image Image Image
Categories Business Consultant Business Consultant Business Consultant
Duration 1 days 1 days 1 days
Like 38 8 11

The On Button Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The On Button” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The On Button” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The On Button” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Take The Scorecard NOW Timeline Photos
Ad text  Super excited to be awarded Business Coach of the year. So proud of what my amazing wife Michell...  Comparing your life to others? STOP! Find out if you are doing what matters most to YOU, with th...  No.3 in Top 10 Podcast Interviews for 2018 Happy with that!
Ad type  other  other  other
Ad word count 122  138  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The On Button”, the text type used is other to obtain the best ad performance. “The On Button” can use this copy style more. On the other hand, “The On Button” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The On Button” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The On Button” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The On Button” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The On Button” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The On Button” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The On Button”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The On Button” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The On Button” ad case study report

If you want to check the best ad case study of other advertisers related to “The On Button”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The On Button”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.