Award-winning Case Study For The Oasis By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Oasis”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Oasis” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Oasis” through the method of adspy!

The Oasis Facebook ad Introduction by ad spy method

“The Oasis” introduction:Local restaurant that provides a diverse menu. Located on the east side of Lake Bluff, and right off of Grass Lake Road, or by boat.

“The Oasis” Facebook ads last run:2020-02-21 12:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Oasis” ads data to help “The Oasis” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Oasis”. In this report, we analyze in detail the best ad cases of “The Oasis”.

The Oasis Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Oasis The Oasis The Oasis
Ad title Line Cook Mistaken Identity!! Saturday Bobby Miller Band/ Heathers Bday Bash!!!!
Ad text  Live music great people! Excellent food! Come on out and join the Party! Its St.Pattys day weekend party with Amber opps I mean Heather fo...
CTA type N/A EVENT_RSVP EVENT_RSVP
Ad format Image Image Image
Categories American Restaurant American Restaurant American Restaurant
Duration 5 days 1 days 3 days
Like 2 7 2

The Oasis Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Oasis” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Oasis” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Oasis” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Line Cook Mistaken Identity!! Saturday Bobby Miller Band/ Heathers Bday Bash!!!!
Ad text    Live music great people! Excellent food!  Come on out and join the Party! Its St.Pattys day weekend party with Amber opps I mean Heather fo...
Ad type  other  other  other
Ad word count 0  40  160

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Oasis”, the text type used is other to obtain the best ad performance. “The Oasis” can use this copy style more. On the other hand, “The Oasis” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Oasis” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Oasis” are:N/A,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Oasis” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Oasis” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Oasis” top 3 ads schedules are: 5 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Oasis”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“The Oasis” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Oasis” ad case study report

If you want to check the best ad case study of other advertisers related to “The Oasis”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Oasis”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.