Award-winning Case Study For The New York Times By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The New York Times”, or large enterprises, they have established a Facebook page for advertising and promotion. “The New York Times” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The New York Times” through the method of adspy!

The New York Times Facebook ad Introduction by ad spy method

“The New York Times” introduction:Welcome to The New York Times on Facebook - a hub for conversation about news and ideas. Like our page and connect with Times journalists and readers.

“The New York Times” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The New York Times” ads data to help “The New York Times” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The New York Times”. In this report, we analyze in detail the best ad cases of “The New York Times”.

The New York Times Top3 Ads Case Study:

 1st2nd3rd
Advertisers The New York Times The New York Times The New York Times
Ad title Special offer. Ends soon. Special offer. Ends soon. For the Holidays, the Gift of Self-Care
Ad text Independent journalism needs your support. Independent journalism needs your support. “Even if you feel there are many things in your life that are imperfect, if you look at them in a...
CTA type SUBSCRIBE SUBSCRIBE N/A
Ad format Video Video Image
Categories other other other
Duration 6 days 1 days 21 days
Like 238 1 2335

The New York Times Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The New York Times” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The New York Times” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The New York Times” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Special offer. Ends soon. Special offer. Ends soon. For the Holidays, the Gift of Self-Care
Ad text  Independent journalism needs your support.  Independent journalism needs your support.  “Even if you feel there are many things in your life that are imperfect, if you look at them in a...
Ad type  other  other  other
Ad word count 42  42  293

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The New York Times”, the text type used is other to obtain the best ad performance. “The New York Times” can use this copy style more. On the other hand, “The New York Times” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The New York Times” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The New York Times” are:SUBSCRIBE,SUBSCRIBE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “The New York Times” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The New York Times” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The New York Times” top 3 ads schedules are: 6 days,1 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The New York Times”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“The New York Times” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The New York Times” ad case study report

If you want to check the best ad case study of other advertisers related to “The New York Times”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The New York Times”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.